#BD3974#BD3974

#BD3974 is a mid, vivid pink. Relative luminance 0.150; OKLCH L 55.4% C 0.176 H 357.1°. Best body text is #FFFFFF at 5.25:1 contrast (WCAG AA passes).

Color values

HEX	#BD3974
RGB	rgb(189, 57, 116)
HSL	hsl(333, 54%, 48%)
HSV	hsv(333, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 38.6%, 25.9%)
CIE-LAB	lab(45.65, 57.20, -3.62)
CIE-LCH	lch(45.65, 57.31, 356.38°)
OKLab	oklab(55.45% 0.1753 -0.0088)
OKLCH	oklch(55.45% 0.176 357.1)
XYZ	xyz(25.6035, 15.0091, 18.0684)
Luminance	0.1501 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3974 #39BD82

analogous

#BD39B6 #BD3974 #BD4039

triadic

#BD3974 #74BD39 #3974BD

tetradic

#BD3974 #B6BD39 #39BD82 #4039BD

square

#BD3974 #B6BD39 #39BD82 #4039BD

split-complementary

#BD3974 #39BD40 #39B6BD

monochromatic

#5F1D3A #8E2B57 #BD3974 #D06394 #DE92B4

Accessibility & contrast

On white

5.25

#BD3974 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#BD3974 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3974

5.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3974	#FFFFFF	#000000	##FFFFFF
##BD3974	1.00	5.25	4.00	5.25
#FFFFFF	5.25	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#525C76

Deuteranopia (green-blind)

#767571

Tritanopia (blue-blind)

#CC2B52

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3974;
/* rgb */ color: rgb(189, 57, 116);
/* oklch */ color: oklch(55.4% 0.176 357.1);

Tailwind

colors: {
  custom: {
    50: '#d6799b',
    500: '#bd3974',
    950: '#000000',
  },
}

SCSS

$custom: #bd3974;
$custom-light: #d6799b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3974",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 116
  },
  "hsl": {
    "h": 333.182,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55447,
    "c": 0.17552,
    "h": 357.1
  },
  "luminance": 0.15006
}

Semantic roles & 50–950 ramp

primary

#BD3974

secondary

#89C9AC

accent

#DD9C4B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3974

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →