#BD3F29#BD3F29

#BD3F29 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.5% C 0.166 H 32.3°. Best body text is #FFFFFF at 5.38:1 contrast (WCAG AA passes).

Color values

HEX	#BD3F29
RGB	rgb(189, 63, 41)
HSL	hsl(9, 64%, 45%)
HSV	hsv(9, 78%, 74%)
CMYK	cmyk(0%, 66.7%, 78.3%, 25.9%)
CIE-LAB	lab(44.99, 49.42, 40.48)
CIE-LCH	lch(44.99, 63.88, 39.32°)
OKLab	oklab(54.47% 0.1402 0.0886)
OKLCH	oklch(54.47% 0.166 32.3)
XYZ	xyz(23.1666, 14.5373, 3.6835)
Luminance	0.1453 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3F29 #29A7BD

analogous

#BD295D #BD3F29 #BD8929

triadic

#BD3F29 #29BD3F #3F29BD

tetradic

#BD3F29 #5DBD29 #29A7BD #8929BD

square

#BD3F29 #5DBD29 #29A7BD #8929BD

split-complementary

#BD3F29 #29BD89 #295DBD

monochromatic

#581D13 #8B2E1E #BD3F29 #D8604B #E38D7D

Accessibility & contrast

On white

5.38

#BD3F29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD3F29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3F29

5.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3F29	#FFFFFF	#000000	##FFFFFF
##BD3F29	1.00	5.38	3.91	5.38
#FFFFFF	5.38	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635926

Deuteranopia (green-blind)

#827524

Tritanopia (blue-blind)

#D0193B

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3f29;
/* rgb */ color: rgb(189, 63, 41);
/* oklch */ color: oklch(54.5% 0.166 32.3);

Tailwind

colors: {
  custom: {
    50: '#d97b64',
    500: '#bd3f29',
    950: '#000000',
  },
}

SCSS

$custom: #bd3f29;
$custom-light: #d97b64;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3f29",
  "rgb": {
    "r": 189,
    "g": 63,
    "b": 41
  },
  "hsl": {
    "h": 8.919,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.54466,
    "c": 0.16583,
    "h": 32.3
  },
  "luminance": 0.14534
}

Semantic roles & 50–950 ramp

primary

#BD3F29

secondary

#77BFCB

accent

#CFE740

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A05

muted

#847C7A

Preview Lab

Preview with #BD3F29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →