#BD3D48#BD3D48

#BD3D48 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.7% C 0.163 H 19.6°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D48
RGB	rgb(189, 61, 72)
HSL	hsl(355, 51%, 49%)
HSV	hsv(355, 68%, 74%)
CMYK	cmyk(0%, 67.7%, 61.9%, 25.9%)
CIE-LAB	lab(45.12, 51.82, 22.68)
CIE-LCH	lch(45.12, 56.57, 23.63°)
OKLab	oklab(54.7% 0.154 0.0548)
OKLCH	oklch(54.7% 0.163 19.6)
XYZ	xyz(23.8271, 14.6275, 7.6984)
Luminance	0.1462 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D48 #3DBDB2

analogous

#BD3D88 #BD3D48 #BD723D

triadic

#BD3D48 #48BD3D #3D48BD

tetradic

#BD3D48 #88BD3D #3DBDB2 #723DBD

square

#BD3D48 #88BD3D #3DBDB2 #723DBD

split-complementary

#BD3D48 #3DBD72 #3D88BD

monochromatic

#601F25 #8F2E36 #BD3D48 #CE6971 #DD979D

Accessibility & contrast

On white

5.35

#BD3D48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#BD3D48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D48

5.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D48	#FFFFFF	#000000	##FFFFFF
##BD3D48	1.00	5.35	3.92	5.35
#FFFFFF	5.35	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5A48

Deuteranopia (green-blind)

#7F7545

Tritanopia (blue-blind)

#CF1E42

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3d48;
/* rgb */ color: rgb(189, 61, 72);
/* oklch */ color: oklch(54.7% 0.163 19.6);

Tailwind

colors: {
  custom: {
    50: '#d87a7a',
    500: '#bd3d48',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d48;
$custom-light: #d87a7a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d48",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 72
  },
  "hsl": {
    "h": 354.844,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.54699,
    "c": 0.16342,
    "h": 19.6
  },
  "luminance": 0.14624
}

Semantic roles & 50–950 ramp

primary

#BD3D48

secondary

#8DC9C4

accent

#DBCF4D

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3D48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →