#723DBD#723DBD

#723DBD is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.5% C 0.190 H 298.1°. Best body text is #FFFFFF at 6.74:1 contrast (WCAG AA passes).

Color values

HEX	#723DBD
RGB	rgb(114, 61, 189)
HSL	hsl(265, 51%, 49%)
HSV	hsv(265, 68%, 74%)
CMYK	cmyk(39.7%, 67.7%, 0%, 25.9%)
CIE-LAB	lab(38.88, 49.47, -58.90)
CIE-LCH	lch(38.88, 76.92, 310.03°)
OKLab	oklab(49.48% 0.0896 -0.168)
OKLCH	oklch(49.48% 0.19 298.1)
XYZ	xyz(17.7911, 10.5887, 49.2407)
Luminance	0.1059 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DBD #88BD3D

analogous

#3D48BD #723DBD #B23DBD

triadic

#723DBD #BD723D #3DBD72

tetradic

#723DBD #BD3D48 #88BD3D #3DBDB2

square

#723DBD #BD3D48 #88BD3D #3DBDB2

split-complementary

#723DBD #BDB23D #48BD3D

monochromatic

#3A1F60 #562E8F #723DBD #9369CE #B497DD

Accessibility & contrast

On white

6.74

#723DBD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#723DBD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723DBD

6.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DBD	#FFFFFF	#000000	##FFFFFF
##723DBD	1.00	6.74	3.12	6.74
#FFFFFF	6.74	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CC1

Deuteranopia (green-blind)

#005ABA

Tritanopia (blue-blind)

#605B78

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #723dbd;
/* rgb */ color: rgb(114, 61, 189);
/* oklch */ color: oklch(49.5% 0.190 298.1);

Tailwind

colors: {
  custom: {
    50: '#a076d2',
    500: '#723dbd',
    950: '#000000',
  },
}

SCSS

$custom: #723dbd;
$custom-light: #a076d2;
$custom-dark: #000000;

JSON

{
  "hex": "#723dbd",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 189
  },
  "hsl": {
    "h": 264.844,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.49479,
    "c": 0.1904,
    "h": 298.1
  },
  "luminance": 0.10589
}

Semantic roles & 50–950 ramp

primary

#723DBD

secondary

#B0C98D

accent

#DB4DA0

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #723DBD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →