#BD3D29#BD3D29

#BD3D29 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.2% C 0.168 H 31.6°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D29
RGB	rgb(189, 61, 41)
HSL	hsl(8, 64%, 45%)
HSV	hsv(8, 78%, 74%)
CMYK	cmyk(0%, 67.7%, 78.3%, 25.9%)
CIE-LAB	lab(44.69, 50.25, 40.16)
CIE-LCH	lch(44.69, 64.33, 38.63°)
OKLab	oklab(54.24% 0.1428 0.0879)
OKLCH	oklch(54.24% 0.168 31.6)
XYZ	xyz(23.0579, 14.3198, 3.6473)
Luminance	0.1432 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D29 #29A9BD

analogous

#BD295F #BD3D29 #BD8729

triadic

#BD3D29 #29BD3D #3D29BD

tetradic

#BD3D29 #5FBD29 #29A9BD #8729BD

square

#BD3D29 #5FBD29 #29A9BD #8729BD

split-complementary

#BD3D29 #29BD87 #295FBD

monochromatic

#581D13 #8B2D1E #BD3D29 #D85E4B #E38B7D

Accessibility & contrast

On white

5.44

#BD3D29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#BD3D29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D29

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D29	#FFFFFF	#000000	##FFFFFF
##BD3D29	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625826

Deuteranopia (green-blind)

#827424

Tritanopia (blue-blind)

#D01439

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3d29;
/* rgb */ color: rgb(189, 61, 41);
/* oklch */ color: oklch(54.2% 0.168 31.6);

Tailwind

colors: {
  custom: {
    50: '#d97a64',
    500: '#bd3d29',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d29;
$custom-light: #d97a64;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d29",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 41
  },
  "hsl": {
    "h": 8.108,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.54237,
    "c": 0.16766,
    "h": 31.6
  },
  "luminance": 0.14316
}

Semantic roles & 50–950 ramp

primary

#BD3D29

secondary

#77C0CB

accent

#D1E740

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A05

muted

#847C7A

Preview Lab

Preview with #BD3D29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →