#BD3D29#BD3D29

#BD3D29 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.2% C 0.168 H 31.6°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX#BD3D29
RGBrgb(189, 61, 41)
HSLhsl(8, 64%, 45%)
HSVhsv(8, 78%, 74%)
CMYKcmyk(0%, 67.7%, 78.3%, 25.9%)
CIE-LABlab(44.69, 50.25, 40.16)
CIE-LCHlch(44.69, 64.33, 38.63°)
OKLaboklab(54.24% 0.1428 0.0879)
OKLCHoklch(54.24% 0.168 31.6)
XYZxyz(23.0579, 14.3198, 3.6473)
Luminance0.1432 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD3D29 #29A9BD
analogous
#BD295F #BD3D29 #BD8729
triadic
#BD3D29 #29BD3D #3D29BD
tetradic
#BD3D29 #5FBD29 #29A9BD #8729BD
square
#BD3D29 #5FBD29 #29A9BD #8729BD
split-complementary
#BD3D29 #29BD87 #295FBD
monochromatic
#581D13 #8B2D1E #BD3D29 #D85E4B #E38B7D

Accessibility & contrast

On white

5.44
#BD3D29 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.86
#BD3D29 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D29
5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD3D29#FFFFFF#000000##FFFFFF
##BD3D291.005.443.865.44
#FFFFFF5.441.0021.001.00
#0000003.8621.001.0021.00
##FFFFFF5.441.0021.001.00

Color blindness preview

Protanopia (red-blind)
#625826
Deuteranopia (green-blind)
#827424
Tritanopia (blue-blind)
#D01439
Achromatopsia (no color)
#6A6A6A

Design tokens & code

CSS
--color: #bd3d29;
/* rgb */ color: rgb(189, 61, 41);
/* oklch */ color: oklch(54.2% 0.168 31.6);
Tailwind
colors: {
  custom: {
    50: '#d97a64',
    500: '#bd3d29',
    950: '#000000',
  },
}
SCSS
$custom: #bd3d29;
$custom-light: #d97a64;
$custom-dark: #000000;
JSON
{
  "hex": "#bd3d29",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 41
  },
  "hsl": {
    "h": 8.108,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.54237,
    "c": 0.16766,
    "h": 31.6
  },
  "luminance": 0.14316
}

Semantic roles & 50–950 ramp

primary
#BD3D29
secondary
#77C0CB
accent
#D1E740
background
#FEF7F6
surface
#FDEEEB
border
#D5C9C6
text
#160A05
muted
#847C7A

Preview Lab

Preview with #BD3D29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD3D29 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva