#BD3C29#BD3C29

#BD3C29 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.1% C 0.169 H 31.3°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#BD3C29
RGB	rgb(189, 60, 41)
HSL	hsl(8, 64%, 45%)
HSV	hsv(8, 78%, 74%)
CMYK	cmyk(0%, 68.3%, 78.3%, 25.9%)
CIE-LAB	lab(44.54, 50.66, 40.01)
CIE-LCH	lch(44.54, 64.55, 38.30°)
OKLab	oklab(54.13% 0.1441 0.0875)
OKLCH	oklch(54.13% 0.169 31.3)
XYZ	xyz(23.0050, 14.2141, 3.6296)
Luminance	0.1421 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3C29 #29AABD

analogous

#BD2960 #BD3C29 #BD8629

triadic

#BD3C29 #29BD3C #3C29BD

tetradic

#BD3C29 #60BD29 #29AABD #8629BD

square

#BD3C29 #60BD29 #29AABD #8629BD

split-complementary

#BD3C29 #29BD86 #2960BD

monochromatic

#581C13 #8B2C1E #BD3C29 #D85D4B #E38B7D

Accessibility & contrast

On white

5.47

#BD3C29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#BD3C29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3C29

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3C29	#FFFFFF	#000000	##FFFFFF
##BD3C29	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615726

Deuteranopia (green-blind)

#817424

Tritanopia (blue-blind)

#D01139

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3c29;
/* rgb */ color: rgb(189, 60, 41);
/* oklch */ color: oklch(54.1% 0.169 31.3);

Tailwind

colors: {
  custom: {
    50: '#da7964',
    500: '#bd3c29',
    950: '#000000',
  },
}

SCSS

$custom: #bd3c29;
$custom-light: #da7964;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3c29",
  "rgb": {
    "r": 189,
    "g": 60,
    "b": 41
  },
  "hsl": {
    "h": 7.703,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.54125,
    "c": 0.16856,
    "h": 31.3
  },
  "luminance": 0.14211
}

Semantic roles & 50–950 ramp

primary

#BD3C29

secondary

#77C0CB

accent

#D2E740

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A05

muted

#847C7A

Preview Lab

Preview with #BD3C29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →