#BD2960#BD2960

#BD2960 is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.4% C 0.186 H 4.2°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).

Color values

HEX	#BD2960
RGB	rgb(189, 41, 96)
HSL	hsl(338, 64%, 45%)
HSV	hsv(338, 78%, 74%)
CMYK	cmyk(0%, 78.3%, 49.2%, 25.9%)
CIE-LAB	lab(43.14, 60.64, 5.12)
CIE-LCH	lch(43.14, 60.85, 4.83°)
OKLab	oklab(53.41% 0.1857 0.0137)
OKLCH	oklch(53.41% 0.186 4.2)
XYZ	xyz(23.8926, 13.2525, 12.3639)
Luminance	0.1325 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2960 #29BD86

analogous

#BD29AA #BD2960 #BD3C29

triadic

#BD2960 #60BD29 #2960BD

tetradic

#BD2960 #AABD29 #29BD86 #3C29BD

square

#BD2960 #AABD29 #29BD86 #3C29BD

split-complementary

#BD2960 #29BD3C #29AABD

monochromatic

#58132D #8B1E46 #BD2960 #D84B80 #E37DA3

Accessibility & contrast

On white

5.75

#BD2960 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#BD2960 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2960

5.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2960	#FFFFFF	#000000	##FFFFFF
##BD2960	1.00	5.75	3.65	5.75
#FFFFFF	5.75	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5361

Deuteranopia (green-blind)

#75705D

Tritanopia (blue-blind)

#CE0041

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd2960;
/* rgb */ color: rgb(189, 41, 96);
/* oklch */ color: oklch(53.4% 0.186 4.2);

Tailwind

colors: {
  custom: {
    50: '#d7728c',
    500: '#bd2960',
    950: '#000000',
  },
}

SCSS

$custom: #bd2960;
$custom-light: #d7728c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2960",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 96
  },
  "hsl": {
    "h": 337.703,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53409,
    "c": 0.18618,
    "h": 4.2
  },
  "luminance": 0.13249
}

Semantic roles & 50–950 ramp

primary

#BD2960

secondary

#77CBAC

accent

#E7A940

background

#FEF7F8

surface

#FCEDF0

border

#D5C8CB

text

#16090C

muted

#847B7D

Preview Lab

Preview with #BD2960

Body copy rendered with the generated semantic roles for this colour.

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