#BD3B34#BD3B34

#BD3B34 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.1% C 0.168 H 27.3°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX#BD3B34
RGBrgb(189, 59, 52)
HSLhsl(3, 57%, 47%)
HSVhsv(3, 72%, 74%)
CMYKcmyk(0%, 68.8%, 72.5%, 25.9%)
CIE-LABlab(44.52, 51.51, 33.84)
CIE-LCHlch(44.52, 61.63, 33.30°)
OKLaboklab(54.15% 0.149 0.0769)
OKLCHoklch(54.15% 0.168 27.3)
XYZxyz(23.1726, 14.1981, 4.7685)
Luminance0.1419 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD3B34 #34B6BD
analogous
#BD3471 #BD3B34 #BD8034
triadic
#BD3B34 #34BD3B #3B34BD
tetradic
#BD3B34 #71BD34 #34B6BD #8034BD
square
#BD3B34 #71BD34 #34B6BD #8034BD
split-complementary
#BD3B34 #34BD80 #3471BD
monochromatic
#5D1D1A #8D2C27 #BD3B34 #D2625C #DF908C

Accessibility & contrast

On white

5.47
#BD3B34 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.84
#BD3B34 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3B34
5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD3B34#FFFFFF#000000##FFFFFF
##BD3B341.005.473.845.47
#FFFFFF5.471.0021.001.00
#0000003.8421.001.0021.00
##FFFFFF5.471.0021.001.00

Color blindness preview

Protanopia (red-blind)
#605732
Deuteranopia (green-blind)
#807430
Tritanopia (blue-blind)
#D0123B
Achromatopsia (no color)
#696969

Design tokens & code

CSS
--color: #bd3b34;
/* rgb */ color: rgb(189, 59, 52);
/* oklch */ color: oklch(54.1% 0.168 27.3);
Tailwind
colors: {
  custom: {
    50: '#d9796c',
    500: '#bd3b34',
    950: '#000000',
  },
}
SCSS
$custom: #bd3b34;
$custom-light: #d9796c;
$custom-dark: #000000;
JSON
{
  "hex": "#bd3b34",
  "rgb": {
    "r": 189,
    "g": 59,
    "b": 52
  },
  "hsl": {
    "h": 3.066,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.54147,
    "c": 0.16762,
    "h": 27.3
  },
  "luminance": 0.14195
}

Semantic roles & 50–950 ramp

primary
#BD3B34
secondary
#83C6CA
accent
#D8E048
background
#FEF7F6
surface
#FDEEEB
border
#D5C9C6
text
#160A07
muted
#847C7A

Preview Lab

Preview with #BD3B34

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD3B34 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva