#BD39B3#BD39B3

#BD39B3 is a mid, highly saturated purple. Relative luminance 0.170; OKLCH L 58.2% C 0.214 H 331.2°. Best body text is #FFFFFF at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD39B3
RGB	rgb(189, 57, 179)
HSL	hsl(305, 54%, 48%)
HSV	hsv(305, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 5.3%, 25.9%)
CIE-LAB	lab(48.26, 65.64, -37.41)
CIE-LCH	lch(48.26, 75.55, 330.32°)
OKLab	oklab(58.21% 0.1872 -0.1029)
OKLCH	oklch(58.21% 0.214 331.2)
XYZ	xyz(30.5860, 17.0021, 44.3099)
Luminance	0.1700 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39B3 #39BD43

analogous

#8539BD #BD39B3 #BD3971

triadic

#BD39B3 #B3BD39 #39B3BD

tetradic

#BD39B3 #BD8539 #39BD43 #3971BD

square

#BD39B3 #BD8539 #39BD43 #3971BD

split-complementary

#BD39B3 #71BD39 #39BD85

monochromatic

#5F1D5A #8E2B86 #BD39B3 #D063C8 #DE92D8

Accessibility & contrast

On white

4.77

#BD39B3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.40

#BD39B3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39B3

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39B3	#FFFFFF	#000000	##FFFFFF
##BD39B3	1.00	4.77	4.40	4.77
#FFFFFF	4.77	1.00	21.00	1.00
#000000	4.40	21.00	1.00	21.00
##FFFFFF	4.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F67B6

Deuteranopia (green-blind)

#6179B0

Tritanopia (blue-blind)

#C54872

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd39b3;
/* rgb */ color: rgb(189, 57, 179);
/* oklch */ color: oklch(58.2% 0.214 331.2);

Tailwind

colors: {
  custom: {
    50: '#d47bca',
    500: '#bd39b3',
    950: '#000000',
  },
}

SCSS

$custom: #bd39b3;
$custom-light: #d47bca;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39b3",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 179
  },
  "hsl": {
    "h": 304.545,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.58206,
    "c": 0.21366,
    "h": 331.2
  },
  "luminance": 0.17
}

Semantic roles & 50–950 ramp

primary

#BD39B3

secondary

#89C98D

accent

#DD564B

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD39B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →