#BD39B0#BD39B0

#BD39B0 is a mid, highly saturated purple. Relative luminance 0.169; OKLCH L 58.0% C 0.211 H 332.2°. Best body text is #FFFFFF at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#BD39B0
RGB	rgb(189, 57, 176)
HSL	hsl(306, 54%, 48%)
HSV	hsv(306, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 6.9%, 25.9%)
CIE-LAB	lab(48.11, 65.17, -35.89)
CIE-LCH	lch(48.11, 74.40, 331.16°)
OKLab	oklab(58.05% 0.1871 -0.0985)
OKLCH	oklch(58.05% 0.211 332.2)
XYZ	xyz(30.2859, 16.8821, 42.7293)
Luminance	0.1688 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39B0 #39BD46

analogous

#8839BD #BD39B0 #BD396E

triadic

#BD39B0 #B0BD39 #39B0BD

tetradic

#BD39B0 #BD8839 #39BD46 #396EBD

square

#BD39B0 #BD8839 #39BD46 #396EBD

split-complementary

#BD39B0 #6EBD39 #39BD88

monochromatic

#5F1D58 #8E2B84 #BD39B0 #D063C5 #DE92D7

Accessibility & contrast

On white

4.80

#BD39B0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#BD39B0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39B0

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39B0	#FFFFFF	#000000	##FFFFFF
##BD39B0	1.00	4.80	4.38	4.80
#FFFFFF	4.80	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3266B3

Deuteranopia (green-blind)

#6279AD

Tritanopia (blue-blind)

#C54770

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd39b0;
/* rgb */ color: rgb(189, 57, 176);
/* oklch */ color: oklch(58.0% 0.211 332.2);

Tailwind

colors: {
  custom: {
    50: '#d47bc8',
    500: '#bd39b0',
    950: '#000000',
  },
}

SCSS

$custom: #bd39b0;
$custom-light: #d47bc8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39b0",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 176
  },
  "hsl": {
    "h": 305.909,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.58048,
    "c": 0.21142,
    "h": 332.2
  },
  "luminance": 0.1688
}

Semantic roles & 50–950 ramp

primary

#BD39B0

secondary

#89C98F

accent

#DD594B

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD39B0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →