#BD39AA#BD39AA

#BD39AA is a mid, highly saturated purple. Relative luminance 0.166; OKLCH L 57.7% C 0.207 H 334.3°. Best body text is #FFFFFF at 4.85:1 contrast (WCAG AA passes).

Color values

HEX	#BD39AA
RGB	rgb(189, 57, 170)
HSL	hsl(309, 54%, 48%)
HSV	hsv(309, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 10.1%, 25.9%)
CIE-LAB	lab(47.82, 64.25, -32.82)
CIE-LCH	lch(47.82, 72.14, 332.94°)
OKLab	oklab(57.74% 0.1866 -0.0897)
OKLCH	oklch(57.74% 0.207 334.3)
XYZ	xyz(29.7054, 16.6499, 39.6717)
Luminance	0.1665 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39AA #39BD4C

analogous

#8E39BD #BD39AA #BD3968

triadic

#BD39AA #AABD39 #39AABD

tetradic

#BD39AA #BD8E39 #39BD4C #3968BD

square

#BD39AA #BD8E39 #39BD4C #3968BD

split-complementary

#BD39AA #68BD39 #39BD8E

monochromatic

#5F1D55 #8E2B80 #BD39AA #D063C0 #DE92D3

Accessibility & contrast

On white

4.85

#BD39AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.33

#BD39AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39AA

4.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39AA	#FFFFFF	#000000	##FFFFFF
##BD39AA	1.00	4.85	4.33	4.85
#FFFFFF	4.85	1.00	21.00	1.00
#000000	4.33	21.00	1.00	21.00
##FFFFFF	4.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3765AD

Deuteranopia (green-blind)

#6578A7

Tritanopia (blue-blind)

#C6446D

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd39aa;
/* rgb */ color: rgb(189, 57, 170);
/* oklch */ color: oklch(57.7% 0.207 334.3);

Tailwind

colors: {
  custom: {
    50: '#d47bc3',
    500: '#bd39aa',
    950: '#000000',
  },
}

SCSS

$custom: #bd39aa;
$custom-light: #d47bc3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39aa",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 170
  },
  "hsl": {
    "h": 308.636,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57739,
    "c": 0.20701,
    "h": 334.3
  },
  "luminance": 0.16647
}

Semantic roles & 50–950 ramp

primary

#BD39AA

secondary

#89C992

accent

#DD604B

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD39AA

Body copy rendered with the generated semantic roles for this colour.

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