#BD39A7#BD39A7

#BD39A7 is a mid, highly saturated pink. Relative luminance 0.165; OKLCH L 57.6% C 0.205 H 335.4°. Best body text is #FFFFFF at 4.88:1 contrast (WCAG AA passes).

Color values

HEX	#BD39A7
RGB	rgb(189, 57, 167)
HSL	hsl(310, 54%, 48%)
HSV	hsv(310, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 11.6%, 25.9%)
CIE-LAB	lab(47.67, 63.79, -31.27)
CIE-LCH	lch(47.67, 71.05, 333.89°)
OKLab	oklab(57.59% 0.1863 -0.0853)
OKLCH	oklch(57.59% 0.205 335.4)
XYZ	xyz(29.4248, 16.5376, 38.1941)
Luminance	0.1653 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39A7 #39BD4F

analogous

#9139BD #BD39A7 #BD3965

triadic

#BD39A7 #A7BD39 #39A7BD

tetradic

#BD39A7 #BD9139 #39BD4F #3965BD

square

#BD39A7 #BD9139 #39BD4F #3965BD

split-complementary

#BD39A7 #65BD39 #39BD91

monochromatic

#5F1D54 #8E2B7D #BD39A7 #D063BE #DE92D2

Accessibility & contrast

On white

4.88

#BD39A7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.31

#BD39A7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39A7

4.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39A7	#FFFFFF	#000000	##FFFFFF
##BD39A7	1.00	4.88	4.31	4.88
#FFFFFF	4.88	1.00	21.00	1.00
#000000	4.31	21.00	1.00	21.00
##FFFFFF	4.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3964AA

Deuteranopia (green-blind)

#6678A4

Tritanopia (blue-blind)

#C6426B

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd39a7;
/* rgb */ color: rgb(189, 57, 167);
/* oklch */ color: oklch(57.6% 0.205 335.4);

Tailwind

colors: {
  custom: {
    50: '#d47bc1',
    500: '#bd39a7',
    950: '#000000',
  },
}

SCSS

$custom: #bd39a7;
$custom-light: #d47bc1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39a7",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 167
  },
  "hsl": {
    "h": 310,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57588,
    "c": 0.20487,
    "h": 335.4
  },
  "luminance": 0.16535
}

Semantic roles & 50–950 ramp

primary

#BD39A7

secondary

#89C993

accent

#DD634B

background

#FDF7FB

surface

#FBEEF7

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD39A7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →