#BD3965#BD3965

#BD3965 is a mid, vivid pink. Relative luminance 0.147; OKLCH L 55.0% C 0.171 H 4.5°. Best body text is #FFFFFF at 5.33:1 contrast (WCAG AA passes).

Color values

HEX	#BD3965
RGB	rgb(189, 57, 101)
HSL	hsl(340, 54%, 48%)
HSV	hsv(340, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 46.6%, 25.9%)
CIE-LAB	lab(45.20, 55.70, 4.97)
CIE-LCH	lch(45.20, 55.92, 5.10°)
OKLab	oklab(54.97% 0.1702 0.0133)
OKLCH	oklch(54.97% 0.171 4.5)
XYZ	xyz(24.8003, 14.6878, 13.8385)
Luminance	0.1469 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3965 #39BD91

analogous

#BD39A7 #BD3965 #BD4F39

triadic

#BD3965 #65BD39 #3965BD

tetradic

#BD3965 #A7BD39 #39BD91 #4F39BD

square

#BD3965 #A7BD39 #39BD91 #4F39BD

split-complementary

#BD3965 #39BD4F #39A7BD

monochromatic

#5F1D33 #8E2B4C #BD3965 #D06387 #DE92AC

Accessibility & contrast

On white

5.33

#BD3965 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#BD3965 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3965

5.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3965	#FFFFFF	#000000	##FFFFFF
##BD3965	1.00	5.33	3.94	5.33
#FFFFFF	5.33	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#565A66

Deuteranopia (green-blind)

#797462

Tritanopia (blue-blind)

#CD244B

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3965;
/* rgb */ color: rgb(189, 57, 101);
/* oklch */ color: oklch(55.0% 0.171 4.5);

Tailwind

colors: {
  custom: {
    50: '#d67990',
    500: '#bd3965',
    950: '#000000',
  },
}

SCSS

$custom: #bd3965;
$custom-light: #d67990;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3965",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 101
  },
  "hsl": {
    "h": 340,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54974,
    "c": 0.17071,
    "h": 4.5
  },
  "luminance": 0.14685
}

Semantic roles & 50–950 ramp

primary

#BD3965

secondary

#89C9B4

accent

#DDAC4B

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#150A0C

muted

#837C7D

Preview Lab

Preview with #BD3965

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →