#BD39A0#BD39A0

#BD39A0 is a mid, vivid pink. Relative luminance 0.163; OKLCH L 57.2% C 0.200 H 338.0°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#BD39A0
RGB	rgb(189, 57, 160)
HSL	hsl(313, 54%, 48%)
HSV	hsv(313, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 15.3%, 25.9%)
CIE-LAB	lab(47.35, 62.76, -27.62)
CIE-LCH	lch(47.35, 68.57, 336.24°)
OKLab	oklab(57.25% 0.1854 -0.0749)
OKLCH	oklch(57.25% 0.2 338)
XYZ	xyz(28.7951, 16.2858, 34.8778)
Luminance	0.1628 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39A0 #39BD56

analogous

#9839BD #BD39A0 #BD395E

triadic

#BD39A0 #A0BD39 #39A0BD

tetradic

#BD39A0 #BD9839 #39BD56 #395EBD

square

#BD39A0 #BD9839 #39BD56 #395EBD

split-complementary

#BD39A0 #5EBD39 #39BD98

monochromatic

#5F1D50 #8E2B78 #BD39A0 #D063B8 #DE92CD

Accessibility & contrast

On white

4.93

#BD39A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#BD39A0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39A0

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39A0	#FFFFFF	#000000	##FFFFFF
##BD39A0	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E63A3

Deuteranopia (green-blind)

#69789D

Tritanopia (blue-blind)

#C73F68

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd39a0;
/* rgb */ color: rgb(189, 57, 160);
/* oklch */ color: oklch(57.2% 0.200 338.0);

Tailwind

colors: {
  custom: {
    50: '#d57bbc',
    500: '#bd39a0',
    950: '#000000',
  },
}

SCSS

$custom: #bd39a0;
$custom-light: #d57bbc;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39a0",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 160
  },
  "hsl": {
    "h": 313.182,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57247,
    "c": 0.19997,
    "h": 338
  },
  "luminance": 0.16283
}

Semantic roles & 50–950 ramp

primary

#BD39A0

secondary

#89C997

accent

#DD6B4B

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD39A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →