#BD399D#BD399D

#BD399D is a mid, vivid pink. Relative luminance 0.162; OKLCH L 57.1% C 0.198 H 339.2°. Best body text is #FFFFFF at 4.96:1 contrast (WCAG AA passes).

Color values

HEX	#BD399D
RGB	rgb(189, 57, 157)
HSL	hsl(315, 54%, 48%)
HSV	hsv(315, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 16.9%, 25.9%)
CIE-LAB	lab(47.21, 62.33, -26.05)
CIE-LCH	lch(47.21, 67.56, 337.32°)
OKLab	oklab(57.11% 0.185 -0.0704)
OKLCH	oklch(57.11% 0.198 339.2)
XYZ	xyz(28.5359, 16.1821, 33.5123)
Luminance	0.1618 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD399D #39BD59

analogous

#9B39BD #BD399D #BD395B

triadic

#BD399D #9DBD39 #399DBD

tetradic

#BD399D #BD9B39 #39BD59 #395BBD

square

#BD399D #BD9B39 #39BD59 #395BBD

split-complementary

#BD399D #5BBD39 #39BD9B

monochromatic

#5F1D4F #8E2B76 #BD399D #D063B6 #DE92CC

Accessibility & contrast

On white

4.96

#BD399D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.24

#BD399D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD399D

4.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD399D	#FFFFFF	#000000	##FFFFFF
##BD399D	1.00	4.96	4.24	4.96
#FFFFFF	4.96	1.00	21.00	1.00
#000000	4.24	21.00	1.00	21.00
##FFFFFF	4.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4063A0

Deuteranopia (green-blind)

#6A779A

Tritanopia (blue-blind)

#C83E66

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd399d;
/* rgb */ color: rgb(189, 57, 157);
/* oklch */ color: oklch(57.1% 0.198 339.2);

Tailwind

colors: {
  custom: {
    50: '#d57aba',
    500: '#bd399d',
    950: '#000000',
  },
}

SCSS

$custom: #bd399d;
$custom-light: #d57aba;
$custom-dark: #000000;

JSON

{
  "hex": "#bd399d",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 157
  },
  "hsl": {
    "h": 314.545,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57105,
    "c": 0.19794,
    "h": 339.2
  },
  "luminance": 0.16179
}

Semantic roles & 50–950 ramp

primary

#BD399D

secondary

#89C998

accent

#DD6E4B

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A11

muted

#837C80

Preview Lab

Preview with #BD399D

Body copy rendered with the generated semantic roles for this colour.

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