#BD399A#BD399A

#BD399A is a mid, vivid pink. Relative luminance 0.161; OKLCH L 57.0% C 0.196 H 340.3°. Best body text is #FFFFFF at 4.98:1 contrast (WCAG AA passes).

Color values

HEX	#BD399A
RGB	rgb(189, 57, 154)
HSL	hsl(316, 54%, 48%)
HSV	hsv(316, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 18.5%, 25.9%)
CIE-LAB	lab(47.08, 61.91, -24.46)
CIE-LCH	lch(47.08, 66.57, 338.44°)
OKLab	oklab(56.97% 0.1845 -0.0659)
OKLCH	oklch(56.97% 0.196 340.3)
XYZ	xyz(28.2829, 16.0809, 32.1800)
Luminance	0.1608 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD399A #39BD5C

analogous

#9E39BD #BD399A #BD3958

triadic

#BD399A #9ABD39 #399ABD

tetradic

#BD399A #BD9E39 #39BD5C #3958BD

square

#BD399A #BD9E39 #39BD5C #3958BD

split-complementary

#BD399A #58BD39 #39BD9E

monochromatic

#5F1D4D #8E2B74 #BD399A #D063B3 #DE92CA

Accessibility & contrast

On white

4.98

#BD399A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.22

#BD399A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD399A

4.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD399A	#FFFFFF	#000000	##FFFFFF
##BD399A	1.00	4.98	4.22	4.98
#FFFFFF	4.98	1.00	21.00	1.00
#000000	4.22	21.00	1.00	21.00
##FFFFFF	4.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#42629D

Deuteranopia (green-blind)

#6B7797

Tritanopia (blue-blind)

#C83C65

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd399a;
/* rgb */ color: rgb(189, 57, 154);
/* oklch */ color: oklch(57.0% 0.196 340.3);

Tailwind

colors: {
  custom: {
    50: '#d57ab8',
    500: '#bd399a',
    950: '#000000',
  },
}

SCSS

$custom: #bd399a;
$custom-light: #d57ab8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd399a",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 154
  },
  "hsl": {
    "h": 315.909,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56966,
    "c": 0.19594,
    "h": 340.3
  },
  "luminance": 0.16078
}

Semantic roles & 50–950 ramp

primary

#BD399A

secondary

#89C99A

accent

#DD724B

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A11

muted

#837C80

Preview Lab

Preview with #BD399A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →