#BD3996#BD3996

#BD3996 is a mid, vivid pink. Relative luminance 0.159; OKLCH L 56.8% C 0.193 H 341.9°. Best body text is #FFFFFF at 5.01:1 contrast (WCAG AA passes).

Color values

HEX	#BD3996
RGB	rgb(189, 57, 150)
HSL	hsl(318, 54%, 48%)
HSV	hsv(318, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 20.6%, 25.9%)
CIE-LAB	lab(46.91, 61.36, -22.33)
CIE-LCH	lch(46.91, 65.30, 340.00°)
OKLab	oklab(56.79% 0.1838 -0.0599)
OKLCH	oklch(56.79% 0.193 341.9)
XYZ	xyz(27.9553, 15.9498, 30.4546)
Luminance	0.1595 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3996 #39BD60

analogous

#A239BD #BD3996 #BD3954

triadic

#BD3996 #96BD39 #3996BD

tetradic

#BD3996 #BDA239 #39BD60 #3954BD

square

#BD3996 #BDA239 #39BD60 #3954BD

split-complementary

#BD3996 #54BD39 #39BDA2

monochromatic

#5F1D4B #8E2B71 #BD3996 #D063B0 #DE92C8

Accessibility & contrast

On white

5.01

#BD3996 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.19

#BD3996 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3996

5.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3996	#FFFFFF	#000000	##FFFFFF
##BD3996	1.00	5.01	4.19	5.01
#FFFFFF	5.01	1.00	21.00	1.00
#000000	4.19	21.00	1.00	21.00
##FFFFFF	5.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#446199

Deuteranopia (green-blind)

#6D7793

Tritanopia (blue-blind)

#C93B62

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd3996;
/* rgb */ color: rgb(189, 57, 150);
/* oklch */ color: oklch(56.8% 0.193 341.9);

Tailwind

colors: {
  custom: {
    50: '#d57ab5',
    500: '#bd3996',
    950: '#000000',
  },
}

SCSS

$custom: #bd3996;
$custom-light: #d57ab5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3996",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 150
  },
  "hsl": {
    "h": 317.727,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56785,
    "c": 0.19335,
    "h": 341.9
  },
  "luminance": 0.15947
}

Semantic roles & 50–950 ramp

primary

#BD3996

secondary

#89C99C

accent

#DD764B

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A11

muted

#837C80

Preview Lab

Preview with #BD3996

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →