#BD3954#BD3954

#BD3954 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.5% C 0.168 H 12.8°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#BD3954
RGB	rgb(189, 57, 84)
HSL	hsl(348, 54%, 48%)
HSV	hsv(348, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 55.6%, 25.9%)
CIE-LAB	lab(44.78, 54.25, 14.88)
CIE-LCH	lch(44.78, 56.26, 15.34°)
OKLab	oklab(54.53% 0.1638 0.0373)
OKLCH	oklch(54.53% 0.168 12.8)
XYZ	xyz(24.0518, 14.3885, 9.8965)
Luminance	0.1439 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3954 #39BDA2

analogous

#BD3996 #BD3954 #BD6039

triadic

#BD3954 #54BD39 #3954BD

tetradic

#BD3954 #96BD39 #39BDA2 #6039BD

square

#BD3954 #96BD39 #39BDA2 #6039BD

split-complementary

#BD3954 #39BD60 #3996BD

monochromatic

#5F1D2A #8E2B3F #BD3954 #D06379 #DE92A2

Accessibility & contrast

On white

5.42

#BD3954 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#BD3954 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3954

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3954	#FFFFFF	#000000	##FFFFFF
##BD3954	1.00	5.42	3.88	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5954

Deuteranopia (green-blind)

#7C7451

Tritanopia (blue-blind)

#CE1B44

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3954;
/* rgb */ color: rgb(189, 57, 84);
/* oklch */ color: oklch(54.5% 0.168 12.8);

Tailwind

colors: {
  custom: {
    50: '#d77883',
    500: '#bd3954',
    950: '#000000',
  },
}

SCSS

$custom: #bd3954;
$custom-light: #d77883;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3954",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 84
  },
  "hsl": {
    "h": 347.727,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54527,
    "c": 0.16794,
    "h": 12.8
  },
  "luminance": 0.14385
}

Semantic roles & 50–950 ramp

primary

#BD3954

secondary

#89C9BC

accent

#DDBF4B

background

#FEF7F8

surface

#FCEEEF

border

#D5C9CA

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3954

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →