#BD3991#BD3991

#BD3991 is a mid, vivid pink. Relative luminance 0.158; OKLCH L 56.6% C 0.190 H 344.0°. Best body text is #FFFFFF at 5.05:1 contrast (WCAG AA passes).

Color values

HEX	#BD3991
RGB	rgb(189, 57, 145)
HSL	hsl(320, 54%, 48%)
HSV	hsv(320, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 23.3%, 25.9%)
CIE-LAB	lab(46.70, 60.68, -19.65)
CIE-LCH	lch(46.70, 63.79, 342.06°)
OKLab	oklab(56.57% 0.1829 -0.0524)
OKLCH	oklch(56.57% 0.19 344)
XYZ	xyz(27.5612, 15.7922, 28.3793)
Luminance	0.1579 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3991 #39BD65

analogous

#A739BD #BD3991 #BD394F

triadic

#BD3991 #91BD39 #3991BD

tetradic

#BD3991 #BDA739 #39BD65 #394FBD

square

#BD3991 #BDA739 #39BD65 #394FBD

split-complementary

#BD3991 #4FBD39 #39BDA7

monochromatic

#5F1D49 #8E2B6D #BD3991 #D063AC #DE92C5

Accessibility & contrast

On white

5.05

#BD3991 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.16

#BD3991 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3991

5.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3991	#FFFFFF	#000000	##FFFFFF
##BD3991	1.00	5.05	4.16	5.05
#FFFFFF	5.05	1.00	21.00	1.00
#000000	4.16	21.00	1.00	21.00
##FFFFFF	5.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#476193

Deuteranopia (green-blind)

#6F778E

Tritanopia (blue-blind)

#C93860

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd3991;
/* rgb */ color: rgb(189, 57, 145);
/* oklch */ color: oklch(56.6% 0.190 344.0);

Tailwind

colors: {
  custom: {
    50: '#d57ab1',
    500: '#bd3991',
    950: '#000000',
  },
}

SCSS

$custom: #bd3991;
$custom-light: #d57ab1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3991",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 145
  },
  "hsl": {
    "h": 320,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56565,
    "c": 0.19024,
    "h": 344
  },
  "luminance": 0.15789
}

Semantic roles & 50–950 ramp

primary

#BD3991

secondary

#89C99E

accent

#DD7C4B

background

#FDF7FA

surface

#FBEEF5

border

#D4C9CF

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD3991

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →