#BD394F#BD394F

#BD394F is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.4% C 0.168 H 15.2°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#BD394F
RGB	rgb(189, 57, 79)
HSL	hsl(350, 54%, 48%)
HSV	hsv(350, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 58.2%, 25.9%)
CIE-LAB	lab(44.68, 53.88, 17.82)
CIE-LCH	lch(44.68, 56.75, 18.30°)
OKLab	oklab(54.41% 0.1618 0.044)
OKLCH	oklch(54.41% 0.168 15.2)
XYZ	xyz(23.8630, 14.3129, 8.9017)
Luminance	0.1431 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD394F #39BDA7

analogous

#BD3991 #BD394F #BD6539

triadic

#BD394F #4FBD39 #394FBD

tetradic

#BD394F #91BD39 #39BDA7 #6539BD

square

#BD394F #91BD39 #39BDA7 #6539BD

split-complementary

#BD394F #39BD65 #3991BD

monochromatic

#5F1D28 #8E2B3B #BD394F #D06375 #DE929F

Accessibility & contrast

On white

5.44

#BD394F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#BD394F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD394F

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD394F	#FFFFFF	#000000	##FFFFFF
##BD394F	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B584F

Deuteranopia (green-blind)

#7D744C

Tritanopia (blue-blind)

#CF1942

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd394f;
/* rgb */ color: rgb(189, 57, 79);
/* oklch */ color: oklch(54.4% 0.168 15.2);

Tailwind

colors: {
  custom: {
    50: '#d77880',
    500: '#bd394f',
    950: '#000000',
  },
}

SCSS

$custom: #bd394f;
$custom-light: #d77880;
$custom-dark: #000000;

JSON

{
  "hex": "#bd394f",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 79
  },
  "hsl": {
    "h": 350,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54413,
    "c": 0.16765,
    "h": 15.2
  },
  "luminance": 0.1431
}

Semantic roles & 50–950 ramp

primary

#BD394F

secondary

#89C9BE

accent

#DDC54B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD394F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →