#BD3990#BD3990

#BD3990 is a mid, vivid pink. Relative luminance 0.158; OKLCH L 56.5% C 0.190 H 344.4°. Best body text is #FFFFFF at 5.06:1 contrast (WCAG AA passes).

Color values

HEX	#BD3990
RGB	rgb(189, 57, 144)
HSL	hsl(320, 54%, 48%)
HSV	hsv(320, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 23.8%, 25.9%)
CIE-LAB	lab(46.66, 60.55, -19.11)
CIE-LCH	lch(46.66, 63.50, 342.48°)
OKLab	oklab(56.52% 0.1827 -0.0509)
OKLCH	oklch(56.52% 0.19 344.4)
XYZ	xyz(27.4845, 15.7615, 27.9750)
Luminance	0.1576 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3990 #39BD66

analogous

#A839BD #BD3990 #BD394E

triadic

#BD3990 #90BD39 #3990BD

tetradic

#BD3990 #BDA839 #39BD66 #394EBD

square

#BD3990 #BDA839 #39BD66 #394EBD

split-complementary

#BD3990 #4EBD39 #39BDA8

monochromatic

#5F1D48 #8E2B6C #BD3990 #D063AB #DE92C4

Accessibility & contrast

On white

5.06

#BD3990 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.15

#BD3990 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3990

5.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3990	#FFFFFF	#000000	##FFFFFF
##BD3990	1.00	5.06	4.15	5.06
#FFFFFF	5.06	1.00	21.00	1.00
#000000	4.15	21.00	1.00	21.00
##FFFFFF	5.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#476092

Deuteranopia (green-blind)

#6F778D

Tritanopia (blue-blind)

#C9385F

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #bd3990;
/* rgb */ color: rgb(189, 57, 144);
/* oklch */ color: oklch(56.5% 0.190 344.4);

Tailwind

colors: {
  custom: {
    50: '#d57ab0',
    500: '#bd3990',
    950: '#000000',
  },
}

SCSS

$custom: #bd3990;
$custom-light: #d57ab0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3990",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 144
  },
  "hsl": {
    "h": 320.455,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56522,
    "c": 0.18964,
    "h": 344.4
  },
  "luminance": 0.15759
}

Semantic roles & 50–950 ramp

primary

#BD3990

secondary

#89C99F

accent

#DD7D4B

background

#FDF7FA

surface

#FBEEF5

border

#D4C9CF

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD3990

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →