#BD394E#BD394E

#BD394E is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.4% C 0.168 H 15.7°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#BD394E
RGB	rgb(189, 57, 78)
HSL	hsl(350, 54%, 48%)
HSV	hsv(350, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 58.7%, 25.9%)
CIE-LAB	lab(44.66, 53.81, 18.40)
CIE-LCH	lch(44.66, 56.87, 18.88°)
OKLab	oklab(54.39% 0.1614 0.0453)
OKLCH	oklch(54.39% 0.168 15.7)
XYZ	xyz(23.8268, 14.2985, 8.7115)
Luminance	0.1429 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD394E #39BDA8

analogous

#BD3990 #BD394E #BD6639

triadic

#BD394E #4EBD39 #394EBD

tetradic

#BD394E #90BD39 #39BDA8 #6639BD

square

#BD394E #90BD39 #39BDA8 #6639BD

split-complementary

#BD394E #39BD66 #3990BD

monochromatic

#5F1D27 #8E2B3B #BD394E #D06375 #DE929E

Accessibility & contrast

On white

5.44

#BD394E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#BD394E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD394E

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD394E	#FFFFFF	#000000	##FFFFFF
##BD394E	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B584E

Deuteranopia (green-blind)

#7D744B

Tritanopia (blue-blind)

#CF1942

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd394e;
/* rgb */ color: rgb(189, 57, 78);
/* oklch */ color: oklch(54.4% 0.168 15.7);

Tailwind

colors: {
  custom: {
    50: '#d7787f',
    500: '#bd394e',
    950: '#000000',
  },
}

SCSS

$custom: #bd394e;
$custom-light: #d7787f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd394e",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 78
  },
  "hsl": {
    "h": 350.455,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54392,
    "c": 0.16762,
    "h": 15.7
  },
  "luminance": 0.14295
}

Semantic roles & 50–950 ramp

primary

#BD394E

secondary

#89C9BF

accent

#DDC64B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD394E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →