#BD398F#BD398F

#BD398F is a mid, vivid pink. Relative luminance 0.157; OKLCH L 56.5% C 0.189 H 344.9°. Best body text is #FFFFFF at 5.07:1 contrast (WCAG AA passes).

Color values

HEX	#BD398F
RGB	rgb(189, 57, 143)
HSL	hsl(321, 54%, 48%)
HSV	hsv(321, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 24.3%, 25.9%)
CIE-LAB	lab(46.62, 60.42, -18.57)
CIE-LCH	lch(46.62, 63.21, 342.92°)
OKLab	oklab(56.48% 0.1825 -0.0494)
OKLCH	oklch(56.48% 0.189 344.9)
XYZ	xyz(27.4084, 15.7311, 27.5742)
Luminance	0.1573 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD398F #39BD67

analogous

#A939BD #BD398F #BD394D

triadic

#BD398F #8FBD39 #398FBD

tetradic

#BD398F #BDA939 #39BD67 #394DBD

square

#BD398F #BDA939 #39BD67 #394DBD

split-complementary

#BD398F #4DBD39 #39BDA9

monochromatic

#5F1D48 #8E2B6B #BD398F #D063AA #DE92C4

Accessibility & contrast

On white

5.07

#BD398F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.15

#BD398F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD398F

5.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD398F	#FFFFFF	#000000	##FFFFFF
##BD398F	1.00	5.07	4.15	5.07
#FFFFFF	5.07	1.00	21.00	1.00
#000000	4.15	21.00	1.00	21.00
##FFFFFF	5.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#486091

Deuteranopia (green-blind)

#6F778C

Tritanopia (blue-blind)

#C9375F

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd398f;
/* rgb */ color: rgb(189, 57, 143);
/* oklch */ color: oklch(56.5% 0.189 344.9);

Tailwind

colors: {
  custom: {
    50: '#d57ab0',
    500: '#bd398f',
    950: '#000000',
  },
}

SCSS

$custom: #bd398f;
$custom-light: #d57ab0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd398f",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 143
  },
  "hsl": {
    "h": 320.909,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56479,
    "c": 0.18904,
    "h": 344.9
  },
  "luminance": 0.15728
}

Semantic roles & 50–950 ramp

primary

#BD398F

secondary

#89C99F

accent

#DD7E4B

background

#FDF7FA

surface

#FBEEF4

border

#D4C9CE

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD398F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →