#BD394D#BD394D

#BD394D is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.4% C 0.168 H 16.2°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#BD394D
RGB	rgb(189, 57, 77)
HSL	hsl(351, 54%, 48%)
HSV	hsv(351, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 59.3%, 25.9%)
CIE-LAB	lab(44.64, 53.74, 18.99)
CIE-LCH	lch(44.64, 57.00, 19.46°)
OKLab	oklab(54.37% 0.161 0.0466)
OKLCH	oklch(54.37% 0.168 16.2)
XYZ	xyz(23.7913, 14.2842, 8.5241)
Luminance	0.1428 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD394D #39BDA9

analogous

#BD398F #BD394D #BD6739

triadic

#BD394D #4DBD39 #394DBD

tetradic

#BD394D #8FBD39 #39BDA9 #6739BD

square

#BD394D #8FBD39 #39BDA9 #6739BD

split-complementary

#BD394D #39BD67 #398FBD

monochromatic

#5F1D27 #8E2B3A #BD394D #D06374 #DE929E

Accessibility & contrast

On white

5.45

#BD394D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#BD394D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD394D

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD394D	#FFFFFF	#000000	##FFFFFF
##BD394D	1.00	5.45	3.86	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B584D

Deuteranopia (green-blind)

#7D744A

Tritanopia (blue-blind)

#CF1841

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd394d;
/* rgb */ color: rgb(189, 57, 77);
/* oklch */ color: oklch(54.4% 0.168 16.2);

Tailwind

colors: {
  custom: {
    50: '#d7787e',
    500: '#bd394d',
    950: '#000000',
  },
}

SCSS

$custom: #bd394d;
$custom-light: #d7787e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd394d",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 77
  },
  "hsl": {
    "h": 350.909,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.5437,
    "c": 0.1676,
    "h": 16.2
  },
  "luminance": 0.14281
}

Semantic roles & 50–950 ramp

primary

#BD394D

secondary

#89C9BF

accent

#DDC74B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD394D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →