#BD398E#BD398E

#BD398E is a mid, vivid pink. Relative luminance 0.157; OKLCH L 56.4% C 0.188 H 345.3°. Best body text is #FFFFFF at 5.07:1 contrast (WCAG AA passes).

Color values

HEX	#BD398E
RGB	rgb(189, 57, 142)
HSL	hsl(321, 54%, 48%)
HSV	hsv(321, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 24.9%, 25.9%)
CIE-LAB	lab(46.58, 60.29, -18.03)
CIE-LCH	lch(46.58, 62.93, 343.35°)
OKLab	oklab(56.44% 0.1823 -0.0479)
OKLCH	oklch(56.44% 0.188 345.3)
XYZ	xyz(27.3330, 15.7009, 27.1771)
Luminance	0.1570 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD398E #39BD68

analogous

#AA39BD #BD398E #BD394C

triadic

#BD398E #8EBD39 #398EBD

tetradic

#BD398E #BDAA39 #39BD68 #394CBD

square

#BD398E #BDAA39 #39BD68 #394CBD

split-complementary

#BD398E #4CBD39 #39BDAA

monochromatic

#5F1D47 #8E2B6B #BD398E #D063A9 #DE92C3

Accessibility & contrast

On white

5.07

#BD398E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.14

#BD398E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD398E

5.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD398E	#FFFFFF	#000000	##FFFFFF
##BD398E	1.00	5.07	4.14	5.07
#FFFFFF	5.07	1.00	21.00	1.00
#000000	4.14	21.00	1.00	21.00
##FFFFFF	5.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#486090

Deuteranopia (green-blind)

#6F778B

Tritanopia (blue-blind)

#CA375E

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd398e;
/* rgb */ color: rgb(189, 57, 142);
/* oklch */ color: oklch(56.4% 0.188 345.3);

Tailwind

colors: {
  custom: {
    50: '#d57aaf',
    500: '#bd398e',
    950: '#000000',
  },
}

SCSS

$custom: #bd398e;
$custom-light: #d57aaf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd398e",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 142
  },
  "hsl": {
    "h": 321.364,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56437,
    "c": 0.18844,
    "h": 345.3
  },
  "luminance": 0.15698
}

Semantic roles & 50–950 ramp

primary

#BD398E

secondary

#89C9A0

accent

#DD7F4B

background

#FDF7FA

surface

#FBEEF4

border

#D4C9CE

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD398E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →