#BD394C#BD394C

#BD394C is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.3% C 0.168 H 16.6°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#BD394C
RGB	rgb(189, 57, 76)
HSL	hsl(351, 54%, 48%)
HSV	hsv(351, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 59.8%, 25.9%)
CIE-LAB	lab(44.62, 53.67, 19.58)
CIE-LCH	lch(44.62, 57.13, 20.04°)
OKLab	oklab(54.35% 0.1606 0.0479)
OKLCH	oklch(54.35% 0.168 16.6)
XYZ	xyz(23.7562, 14.2702, 8.3396)
Luminance	0.1427 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD394C #39BDAA

analogous

#BD398E #BD394C #BD6839

triadic

#BD394C #4CBD39 #394CBD

tetradic

#BD394C #8EBD39 #39BDAA #6839BD

square

#BD394C #8EBD39 #39BDAA #6839BD

split-complementary

#BD394C #39BD68 #398EBD

monochromatic

#5F1D26 #8E2B39 #BD394C #D06373 #DE929D

Accessibility & contrast

On white

5.45

#BD394C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#BD394C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD394C

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD394C	#FFFFFF	#000000	##FFFFFF
##BD394C	1.00	5.45	3.85	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B584C

Deuteranopia (green-blind)

#7D7449

Tritanopia (blue-blind)

#CF1841

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd394c;
/* rgb */ color: rgb(189, 57, 76);
/* oklch */ color: oklch(54.3% 0.168 16.6);

Tailwind

colors: {
  custom: {
    50: '#d8787d',
    500: '#bd394c',
    950: '#000000',
  },
}

SCSS

$custom: #bd394c;
$custom-light: #d8787d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd394c",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 76
  },
  "hsl": {
    "h": 351.364,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54349,
    "c": 0.16759,
    "h": 16.6
  },
  "luminance": 0.14267
}

Semantic roles & 50–950 ramp

primary

#BD394C

secondary

#89C9C0

accent

#DDC84B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD394C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →