#BD398D#BD398D
#BD398D is a mid, vivid pink. Relative luminance 0.157; OKLCH L 56.4% C 0.188 H 345.7°. Best body text is #FFFFFF at 5.08:1 contrast (WCAG AA passes).
Color values
| HEX | #BD398D |
|---|---|
| RGB | rgb(189, 57, 141) |
| HSL | hsl(322, 54%, 48%) |
| HSV | hsv(322, 70%, 74%) |
| CMYK | cmyk(0%, 69.8%, 25.4%, 25.9%) |
| CIE-LAB | lab(46.54, 60.16, -17.49) |
| CIE-LCH | lch(46.54, 62.65, 343.79°) |
| OKLab | oklab(56.4% 0.182 -0.0464) |
| OKLCH | oklch(56.4% 0.188 345.7) |
| XYZ | xyz(27.2582, 15.6710, 26.7834) |
| Luminance | 0.1567 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Mediumvioletred
#C71585
ΔE00 3.58
Magenta (survey)
#C20078
ΔE00 5.72
Ugly Purple
#A442A0
ΔE00 7.37
Light Plum
#9D5783
ΔE00 8.02
Purpley Pink
#C83CB9
ΔE00 8.15
Purpleish
#98568D
ΔE00 8.39
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD398D #39BD69
analogous
#AB39BD #BD398D #BD394B
triadic
#BD398D #8DBD39 #398DBD
tetradic
#BD398D #BDAB39 #39BD69 #394BBD
square
#BD398D #BDAB39 #39BD69 #394BBD
split-complementary
#BD398D #4BBD39 #39BDAB
monochromatic
#5F1D47 #8E2B6A #BD398D #D063A8 #DE92C3
Accessibility & contrast
On white
5.08
#BD398D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.13
#BD398D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD398D
5.08:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD398D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD398D | 1.00 | 5.08 | 4.13 | 5.08 |
| #FFFFFF | 5.08 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.13 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.08 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#49608F
Deuteranopia (green-blind)
#70768A
Tritanopia (blue-blind)
#CA365E
Achromatopsia (no color)
#6E6E6E
Design tokens & code
CSS
--color: #bd398d; /* rgb */ color: rgb(189, 57, 141); /* oklch */ color: oklch(56.4% 0.188 345.7);
Tailwind
colors: {
custom: {
50: '#d57aae',
500: '#bd398d',
950: '#000000',
},
}SCSS
$custom: #bd398d; $custom-light: #d57aae; $custom-dark: #000000;
JSON
{
"hex": "#bd398d",
"rgb": {
"r": 189,
"g": 57,
"b": 141
},
"hsl": {
"h": 321.818,
"s": 53.659,
"l": 48.235
},
"oklch": {
"l": 0.56395,
"c": 0.18786,
"h": 345.7
},
"luminance": 0.15668
}Semantic roles & 50–950 ramp
primary
#BD398D
secondary
#89C9A0
accent
#DD804B
background
#FDF7FA
surface
#FBEEF4
border
#D4C9CE
text
#150A10
muted
#837C7F