#BD394B#BD394B

#BD394B is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.3% C 0.168 H 17.1°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#BD394B
RGB	rgb(189, 57, 75)
HSL	hsl(352, 54%, 48%)
HSV	hsv(352, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 60.3%, 25.9%)
CIE-LAB	lab(44.60, 53.60, 20.17)
CIE-LCH	lch(44.60, 57.27, 20.62°)
OKLab	oklab(54.33% 0.1602 0.0492)
OKLCH	oklch(54.33% 0.168 17.1)
XYZ	xyz(23.7217, 14.2564, 8.1579)
Luminance	0.1425 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD394B #39BDAB

analogous

#BD398D #BD394B #BD6939

triadic

#BD394B #4BBD39 #394BBD

tetradic

#BD394B #8DBD39 #39BDAB #6939BD

square

#BD394B #8DBD39 #39BDAB #6939BD

split-complementary

#BD394B #39BD69 #398DBD

monochromatic

#5F1D26 #8E2B38 #BD394B #D06372 #DE929D

Accessibility & contrast

On white

5.45

#BD394B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#BD394B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD394B

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD394B	#FFFFFF	#000000	##FFFFFF
##BD394B	1.00	5.45	3.85	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C584B

Deuteranopia (green-blind)

#7D7448

Tritanopia (blue-blind)

#CF1741

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd394b;
/* rgb */ color: rgb(189, 57, 75);
/* oklch */ color: oklch(54.3% 0.168 17.1);

Tailwind

colors: {
  custom: {
    50: '#d8787d',
    500: '#bd394b',
    950: '#000000',
  },
}

SCSS

$custom: #bd394b;
$custom-light: #d8787d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd394b",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 75
  },
  "hsl": {
    "h": 351.818,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54328,
    "c": 0.16759,
    "h": 17.1
  },
  "luminance": 0.14253
}

Semantic roles & 50–950 ramp

primary

#BD394B

secondary

#89C9C0

accent

#DDC94B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD394B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →