#BD398C#BD398C

#BD398C is a mid, vivid pink. Relative luminance 0.156; OKLCH L 56.4% C 0.187 H 346.1°. Best body text is #FFFFFF at 5.09:1 contrast (WCAG AA passes).

Color values

HEX	#BD398C
RGB	rgb(189, 57, 140)
HSL	hsl(322, 54%, 48%)
HSV	hsv(322, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 25.9%, 25.9%)
CIE-LAB	lab(46.50, 60.03, -16.94)
CIE-LCH	lch(46.50, 62.38, 344.24°)
OKLab	oklab(56.35% 0.1818 -0.0449)
OKLCH	oklch(56.35% 0.187 346.1)
XYZ	xyz(27.1842, 15.6414, 26.3933)
Luminance	0.1564 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD398C #39BD6A

analogous

#AC39BD #BD398C #BD394A

triadic

#BD398C #8CBD39 #398CBD

tetradic

#BD398C #BDAC39 #39BD6A #394ABD

square

#BD398C #BDAC39 #39BD6A #394ABD

split-complementary

#BD398C #4ABD39 #39BDAC

monochromatic

#5F1D46 #8E2B69 #BD398C #D063A8 #DE92C2

Accessibility & contrast

On white

5.09

#BD398C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.13

#BD398C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD398C

5.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD398C	#FFFFFF	#000000	##FFFFFF
##BD398C	1.00	5.09	4.13	5.09
#FFFFFF	5.09	1.00	21.00	1.00
#000000	4.13	21.00	1.00	21.00
##FFFFFF	5.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#49608E

Deuteranopia (green-blind)

#707689

Tritanopia (blue-blind)

#CA365D

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd398c;
/* rgb */ color: rgb(189, 57, 140);
/* oklch */ color: oklch(56.4% 0.187 346.1);

Tailwind

colors: {
  custom: {
    50: '#d57aad',
    500: '#bd398c',
    950: '#000000',
  },
}

SCSS

$custom: #bd398c;
$custom-light: #d57aad;
$custom-dark: #000000;

JSON

{
  "hex": "#bd398c",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 140
  },
  "hsl": {
    "h": 322.273,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56353,
    "c": 0.18727,
    "h": 346.1
  },
  "luminance": 0.15639
}

Semantic roles & 50–950 ramp

primary

#BD398C

secondary

#89C9A1

accent

#DD814B

background

#FDF7FA

surface

#FBEEF4

border

#D4C9CE

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD398C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →