#BD394A#BD394A

#BD394A is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.3% C 0.168 H 17.5°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).

Color values

HEX	#BD394A
RGB	rgb(189, 57, 74)
HSL	hsl(352, 54%, 48%)
HSV	hsv(352, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 60.8%, 25.9%)
CIE-LAB	lab(44.58, 53.54, 20.75)
CIE-LCH	lch(44.58, 57.42, 21.19°)
OKLab	oklab(54.31% 0.1598 0.0505)
OKLCH	oklch(54.31% 0.168 17.5)
XYZ	xyz(23.6878, 14.2428, 7.9791)
Luminance	0.1424 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD394A #39BDAC

analogous

#BD398C #BD394A #BD6A39

triadic

#BD394A #4ABD39 #394ABD

tetradic

#BD394A #8CBD39 #39BDAC #6A39BD

square

#BD394A #8CBD39 #39BDAC #6A39BD

split-complementary

#BD394A #39BD6A #398CBD

monochromatic

#5F1D25 #8E2B38 #BD394A #D06371 #DE929C

Accessibility & contrast

On white

5.46

#BD394A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#BD394A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD394A

5.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD394A	#FFFFFF	#000000	##FFFFFF
##BD394A	1.00	5.46	3.85	5.46
#FFFFFF	5.46	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C584A

Deuteranopia (green-blind)

#7D7446

Tritanopia (blue-blind)

#CF1640

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd394a;
/* rgb */ color: rgb(189, 57, 74);
/* oklch */ color: oklch(54.3% 0.168 17.5);

Tailwind

colors: {
  custom: {
    50: '#d8787c',
    500: '#bd394a',
    950: '#000000',
  },
}

SCSS

$custom: #bd394a;
$custom-light: #d8787c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd394a",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 74
  },
  "hsl": {
    "h": 352.273,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54307,
    "c": 0.16759,
    "h": 17.5
  },
  "luminance": 0.14239
}

Semantic roles & 50–950 ramp

primary

#BD394A

secondary

#89C9C1

accent

#DDCA4B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD394A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →