#BD398B#BD398B

#BD398B is a mid, vivid pink. Relative luminance 0.156; OKLCH L 56.3% C 0.187 H 346.6°. Best body text is #FFFFFF at 5.09:1 contrast (WCAG AA passes).

Color values

HEX#BD398B
RGBrgb(189, 57, 139)
HSLhsl(323, 54%, 48%)
HSVhsv(323, 70%, 74%)
CMYKcmyk(0%, 69.8%, 26.5%, 25.9%)
CIE-LABlab(46.46, 59.90, -16.40)
CIE-LCHlch(46.46, 62.11, 344.69°)
OKLaboklab(56.31% 0.1816 -0.0434)
OKLCHoklch(56.31% 0.187 346.6)
XYZxyz(27.1108, 15.6120, 26.0068)
Luminance0.1561 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD398B #39BD6B
analogous
#AD39BD #BD398B #BD3949
triadic
#BD398B #8BBD39 #398BBD
tetradic
#BD398B #BDAD39 #39BD6B #3949BD
square
#BD398B #BDAD39 #39BD6B #3949BD
split-complementary
#BD398B #49BD39 #39BDAD
monochromatic
#5F1D46 #8E2B68 #BD398B #D063A7 #DE92C1

Accessibility & contrast

On white

5.09
#BD398B on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.12
#BD398B on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD398B
5.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD398B#FFFFFF#000000##FFFFFF
##BD398B1.005.094.125.09
#FFFFFF5.091.0021.001.00
#0000004.1221.001.0021.00
##FFFFFF5.091.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4A608D
Deuteranopia (green-blind)
#707688
Tritanopia (blue-blind)
#CA365D
Achromatopsia (no color)
#6E6E6E

Design tokens & code

CSS
--color: #bd398b;
/* rgb */ color: rgb(189, 57, 139);
/* oklch */ color: oklch(56.3% 0.187 346.6);
Tailwind
colors: {
  custom: {
    50: '#d57aad',
    500: '#bd398b',
    950: '#000000',
  },
}
SCSS
$custom: #bd398b;
$custom-light: #d57aad;
$custom-dark: #000000;
JSON
{
  "hex": "#bd398b",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 139
  },
  "hsl": {
    "h": 322.727,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56312,
    "c": 0.18669,
    "h": 346.6
  },
  "luminance": 0.15609
}

Semantic roles & 50–950 ramp

primary
#BD398B
secondary
#89C9A1
accent
#DD824B
background
#FDF7FA
surface
#FBEEF4
border
#D4C9CE
text
#150A10
muted
#837C7F

Preview Lab

Preview with #BD398B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD398B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva