#BD398B#BD398B

#BD398B is a mid, vivid pink. Relative luminance 0.156; OKLCH L 56.3% C 0.187 H 346.6°. Best body text is #FFFFFF at 5.09:1 contrast (WCAG AA passes).

Color values

HEX	#BD398B
RGB	rgb(189, 57, 139)
HSL	hsl(323, 54%, 48%)
HSV	hsv(323, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 26.5%, 25.9%)
CIE-LAB	lab(46.46, 59.90, -16.40)
CIE-LCH	lch(46.46, 62.11, 344.69°)
OKLab	oklab(56.31% 0.1816 -0.0434)
OKLCH	oklch(56.31% 0.187 346.6)
XYZ	xyz(27.1108, 15.6120, 26.0068)
Luminance	0.1561 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD398B #39BD6B

analogous

#AD39BD #BD398B #BD3949

triadic

#BD398B #8BBD39 #398BBD

tetradic

#BD398B #BDAD39 #39BD6B #3949BD

square

#BD398B #BDAD39 #39BD6B #3949BD

split-complementary

#BD398B #49BD39 #39BDAD

monochromatic

#5F1D46 #8E2B68 #BD398B #D063A7 #DE92C1

Accessibility & contrast

On white

5.09

#BD398B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.12

#BD398B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD398B

5.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD398B	#FFFFFF	#000000	##FFFFFF
##BD398B	1.00	5.09	4.12	5.09
#FFFFFF	5.09	1.00	21.00	1.00
#000000	4.12	21.00	1.00	21.00
##FFFFFF	5.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A608D

Deuteranopia (green-blind)

#707688

Tritanopia (blue-blind)

#CA365D

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd398b;
/* rgb */ color: rgb(189, 57, 139);
/* oklch */ color: oklch(56.3% 0.187 346.6);

Tailwind

colors: {
  custom: {
    50: '#d57aad',
    500: '#bd398b',
    950: '#000000',
  },
}

SCSS

$custom: #bd398b;
$custom-light: #d57aad;
$custom-dark: #000000;

JSON

{
  "hex": "#bd398b",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 139
  },
  "hsl": {
    "h": 322.727,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56312,
    "c": 0.18669,
    "h": 346.6
  },
  "luminance": 0.15609
}

Semantic roles & 50–950 ramp

primary

#BD398B

secondary

#89C9A1

accent

#DD824B

background

#FDF7FA

surface

#FBEEF4

border

#D4C9CE

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD398B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →