#BD3949#BD3949

#BD3949 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.3% C 0.168 H 18.0°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).

Color values

HEX	#BD3949
RGB	rgb(189, 57, 73)
HSL	hsl(353, 54%, 48%)
HSV	hsv(353, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 61.4%, 25.9%)
CIE-LAB	lab(44.56, 53.47, 21.34)
CIE-LCH	lch(44.56, 57.57, 21.76°)
OKLab	oklab(54.29% 0.1594 0.0518)
OKLCH	oklch(54.29% 0.168 18)
XYZ	xyz(23.6543, 14.2295, 7.8030)
Luminance	0.1423 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3949 #39BDAD

analogous

#BD398B #BD3949 #BD6B39

triadic

#BD3949 #49BD39 #3949BD

tetradic

#BD3949 #8BBD39 #39BDAD #6B39BD

square

#BD3949 #8BBD39 #39BDAD #6B39BD

split-complementary

#BD3949 #39BD6B #398BBD

monochromatic

#5F1D25 #8E2B37 #BD3949 #D06370 #DE929B

Accessibility & contrast

On white

5.46

#BD3949 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#BD3949 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3949

5.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3949	#FFFFFF	#000000	##FFFFFF
##BD3949	1.00	5.46	3.85	5.46
#FFFFFF	5.46	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5849

Deuteranopia (green-blind)

#7E7445

Tritanopia (blue-blind)

#CF1640

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3949;
/* rgb */ color: rgb(189, 57, 73);
/* oklch */ color: oklch(54.3% 0.168 18.0);

Tailwind

colors: {
  custom: {
    50: '#d8787b',
    500: '#bd3949',
    950: '#000000',
  },
}

SCSS

$custom: #bd3949;
$custom-light: #d8787b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3949",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 73
  },
  "hsl": {
    "h": 352.727,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54287,
    "c": 0.16761,
    "h": 18
  },
  "luminance": 0.14226
}

Semantic roles & 50–950 ramp

primary

#BD3949

secondary

#89C9C1

accent

#DDCB4B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3949

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →