#BD398A#BD398A

#BD398A is a mid, vivid pink. Relative luminance 0.156; OKLCH L 56.3% C 0.186 H 347.0°. Best body text is #FFFFFF at 5.10:1 contrast (WCAG AA passes).

Color values

HEX	#BD398A
RGB	rgb(189, 57, 138)
HSL	hsl(323, 54%, 48%)
HSV	hsv(323, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 27%, 25.9%)
CIE-LAB	lab(46.42, 59.78, -15.85)
CIE-LCH	lch(46.42, 61.84, 345.15°)
OKLab	oklab(56.27% 0.1814 -0.0418)
OKLCH	oklch(56.27% 0.186 347)
XYZ	xyz(27.0380, 15.5829, 25.6237)
Luminance	0.1558 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD398A #39BD6C

analogous

#AE39BD #BD398A #BD3948

triadic

#BD398A #8ABD39 #398ABD

tetradic

#BD398A #BDAE39 #39BD6C #3948BD

square

#BD398A #BDAE39 #39BD6C #3948BD

split-complementary

#BD398A #48BD39 #39BDAE

monochromatic

#5F1D45 #8E2B68 #BD398A #D063A6 #DE92C1

Accessibility & contrast

On white

5.10

#BD398A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.12

#BD398A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD398A

5.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD398A	#FFFFFF	#000000	##FFFFFF
##BD398A	1.00	5.10	4.12	5.10
#FFFFFF	5.10	1.00	21.00	1.00
#000000	4.12	21.00	1.00	21.00
##FFFFFF	5.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A5F8C

Deuteranopia (green-blind)

#717687

Tritanopia (blue-blind)

#CA355C

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd398a;
/* rgb */ color: rgb(189, 57, 138);
/* oklch */ color: oklch(56.3% 0.186 347.0);

Tailwind

colors: {
  custom: {
    50: '#d57aac',
    500: '#bd398a',
    950: '#000000',
  },
}

SCSS

$custom: #bd398a;
$custom-light: #d57aac;
$custom-dark: #000000;

JSON

{
  "hex": "#bd398a",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 138
  },
  "hsl": {
    "h": 323.182,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56271,
    "c": 0.18613,
    "h": 347
  },
  "luminance": 0.1558
}

Semantic roles & 50–950 ramp

primary

#BD398A

secondary

#89C9A2

accent

#DD834B

background

#FDF7FA

surface

#FBEEF4

border

#D4C9CE

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD398A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →