#BD3948#BD3948

#BD3948 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.3% C 0.168 H 18.5°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#BD3948
RGB	rgb(189, 57, 72)
HSL	hsl(353, 54%, 48%)
HSV	hsv(353, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 61.9%, 25.9%)
CIE-LAB	lab(44.54, 53.40, 21.93)
CIE-LCH	lch(44.54, 57.73, 22.32°)
OKLab	oklab(54.27% 0.159 0.0531)
OKLCH	oklch(54.27% 0.168 18.5)
XYZ	xyz(23.6215, 14.2163, 7.6298)
Luminance	0.1421 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3948 #39BDAE

analogous

#BD398A #BD3948 #BD6C39

triadic

#BD3948 #48BD39 #3948BD

tetradic

#BD3948 #8ABD39 #39BDAE #6C39BD

square

#BD3948 #8ABD39 #39BDAE #6C39BD

split-complementary

#BD3948 #39BD6C #398ABD

monochromatic

#5F1D24 #8E2B36 #BD3948 #D06370 #DE929B

Accessibility & contrast

On white

5.47

#BD3948 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#BD3948 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3948

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3948	#FFFFFF	#000000	##FFFFFF
##BD3948	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5848

Deuteranopia (green-blind)

#7E7444

Tritanopia (blue-blind)

#CF153F

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3948;
/* rgb */ color: rgb(189, 57, 72);
/* oklch */ color: oklch(54.3% 0.168 18.5);

Tailwind

colors: {
  custom: {
    50: '#d8787a',
    500: '#bd3948',
    950: '#000000',
  },
}

SCSS

$custom: #bd3948;
$custom-light: #d8787a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3948",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 72
  },
  "hsl": {
    "h": 353.182,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54267,
    "c": 0.16763,
    "h": 18.5
  },
  "luminance": 0.14213
}

Semantic roles & 50–950 ramp

primary

#BD3948

secondary

#89C9C2

accent

#DDCC4B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3948

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →