#BD3988#BD3988

#BD3988 is a mid, vivid pink. Relative luminance 0.155; OKLCH L 56.2% C 0.185 H 347.9°. Best body text is #FFFFFF at 5.12:1 contrast (WCAG AA passes).

Color values

HEX	#BD3988
RGB	rgb(189, 57, 136)
HSL	hsl(324, 54%, 48%)
HSV	hsv(324, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 28%, 25.9%)
CIE-LAB	lab(46.35, 59.52, -14.76)
CIE-LCH	lch(46.35, 61.33, 346.07°)
OKLab	oklab(56.19% 0.1809 -0.0388)
OKLCH	oklch(56.19% 0.185 347.9)
XYZ	xyz(26.8946, 15.5255, 24.8682)
Luminance	0.1552 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3988 #39BD6E

analogous

#B039BD #BD3988 #BD3946

triadic

#BD3988 #88BD39 #3988BD

tetradic

#BD3988 #BDB039 #39BD6E #3946BD

square

#BD3988 #BDB039 #39BD6E #3946BD

split-complementary

#BD3988 #46BD39 #39BDB0

monochromatic

#5F1D44 #8E2B66 #BD3988 #D063A4 #DE92C0

Accessibility & contrast

On white

5.12

#BD3988 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.10

#BD3988 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3988

5.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3988	#FFFFFF	#000000	##FFFFFF
##BD3988	1.00	5.12	4.10	5.12
#FFFFFF	5.12	1.00	21.00	1.00
#000000	4.10	21.00	1.00	21.00
##FFFFFF	5.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B5F8A

Deuteranopia (green-blind)

#717685

Tritanopia (blue-blind)

#CA345B

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd3988;
/* rgb */ color: rgb(189, 57, 136);
/* oklch */ color: oklch(56.2% 0.185 347.9);

Tailwind

colors: {
  custom: {
    50: '#d57aaa',
    500: '#bd3988',
    950: '#000000',
  },
}

SCSS

$custom: #bd3988;
$custom-light: #d57aaa;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3988",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 136
  },
  "hsl": {
    "h": 324.091,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56189,
    "c": 0.18501,
    "h": 347.9
  },
  "luminance": 0.15523
}

Semantic roles & 50–950 ramp

primary

#BD3988

secondary

#89C9A3

accent

#DD854B

background

#FDF7FA

surface

#FBEEF4

border

#D4C9CE

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD3988

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →