#BD3946#BD3946

#BD3946 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.168 H 19.3°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#BD3946
RGB	rgb(189, 57, 70)
HSL	hsl(354, 54%, 48%)
HSV	hsv(354, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 63%, 25.9%)
CIE-LAB	lab(44.51, 53.28, 23.10)
CIE-LCH	lch(44.51, 58.07, 23.44°)
OKLab	oklab(54.23% 0.1582 0.0556)
OKLCH	oklch(54.23% 0.168 19.3)
XYZ	xyz(23.5573, 14.1906, 7.2918)
Luminance	0.1419 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3946 #39BDB0

analogous

#BD3988 #BD3946 #BD6E39

triadic

#BD3946 #46BD39 #3946BD

tetradic

#BD3946 #88BD39 #39BDB0 #6E39BD

square

#BD3946 #88BD39 #39BDB0 #6E39BD

split-complementary

#BD3946 #39BD6E #3988BD

monochromatic

#5F1D23 #8E2B35 #BD3946 #D0636E #DE929A

Accessibility & contrast

On white

5.47

#BD3946 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#BD3946 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3946

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3946	#FFFFFF	#000000	##FFFFFF
##BD3946	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5846

Deuteranopia (green-blind)

#7E7342

Tritanopia (blue-blind)

#CF143F

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3946;
/* rgb */ color: rgb(189, 57, 70);
/* oklch */ color: oklch(54.2% 0.168 19.3);

Tailwind

colors: {
  custom: {
    50: '#d87879',
    500: '#bd3946',
    950: '#000000',
  },
}

SCSS

$custom: #bd3946;
$custom-light: #d87879;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3946",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 70
  },
  "hsl": {
    "h": 354.091,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54228,
    "c": 0.1677,
    "h": 19.3
  },
  "luminance": 0.14187
}

Semantic roles & 50–950 ramp

primary

#BD3946

secondary

#89C9C3

accent

#DDCF4B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3946

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →