#BD3980#BD3980

#BD3980 is a mid, vivid pink. Relative luminance 0.153; OKLCH L 55.9% C 0.181 H 351.5°. Best body text is #FFFFFF at 5.17:1 contrast (WCAG AA passes).

Color values

HEX	#BD3980
RGB	rgb(189, 57, 128)
HSL	hsl(328, 54%, 48%)
HSV	hsv(328, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 32.3%, 25.9%)
CIE-LAB	lab(46.05, 58.55, -10.35)
CIE-LCH	lch(46.05, 59.46, 349.98°)
OKLab	oklab(55.88% 0.1788 -0.0268)
OKLCH	oklch(55.88% 0.181 351.5)
XYZ	xyz(26.3471, 15.3066, 21.9849)
Luminance	0.1530 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3980 #39BD76

analogous

#B839BD #BD3980 #BD393E

triadic

#BD3980 #80BD39 #3980BD

tetradic

#BD3980 #BDB839 #39BD76 #393EBD

square

#BD3980 #BDB839 #39BD76 #393EBD

split-complementary

#BD3980 #3EBD39 #39BDB8

monochromatic

#5F1D40 #8E2B60 #BD3980 #D0639E #DE92BB

Accessibility & contrast

On white

5.17

#BD3980 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#BD3980 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3980

5.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3980	#FFFFFF	#000000	##FFFFFF
##BD3980	1.00	5.17	4.06	5.17
#FFFFFF	5.17	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5E82

Deuteranopia (green-blind)

#73767D

Tritanopia (blue-blind)

#CB3057

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd3980;
/* rgb */ color: rgb(189, 57, 128);
/* oklch */ color: oklch(55.9% 0.181 351.5);

Tailwind

colors: {
  custom: {
    50: '#d57aa4',
    500: '#bd3980',
    950: '#000000',
  },
}

SCSS

$custom: #bd3980;
$custom-light: #d57aa4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3980",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 128
  },
  "hsl": {
    "h": 327.727,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55877,
    "c": 0.18083,
    "h": 351.5
  },
  "luminance": 0.15304
}

Semantic roles & 50–950 ramp

primary

#BD3980

secondary

#89C9A6

accent

#DD8E4B

background

#FDF7FA

surface

#FBEEF4

border

#D4C9CE

text

#150A0F

muted

#837C7F

Preview Lab

Preview with #BD3980

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →