#BD397E#BD397E

#BD397E is a mid, vivid pink. Relative luminance 0.153; OKLCH L 55.8% C 0.180 H 352.4°. Best body text is #FFFFFF at 5.18:1 contrast (WCAG AA passes).

Color values

HEX	#BD397E
RGB	rgb(189, 57, 126)
HSL	hsl(329, 54%, 48%)
HSV	hsv(329, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 33.3%, 25.9%)
CIE-LAB	lab(45.98, 58.32, -9.23)
CIE-LCH	lch(45.98, 59.04, 351.00°)
OKLab	oklab(55.8% 0.1783 -0.0238)
OKLCH	oklch(55.8% 0.18 352.4)
XYZ	xyz(26.2168, 15.2544, 21.2984)
Luminance	0.1525 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD397E #39BD78

analogous

#BA39BD #BD397E #BD393C

triadic

#BD397E #7EBD39 #397EBD

tetradic

#BD397E #BDBA39 #39BD78 #393CBD

square

#BD397E #BDBA39 #39BD78 #393CBD

split-complementary

#BD397E #3CBD39 #39BDBA

monochromatic

#5F1D3F #8E2B5F #BD397E #D0639C #DE92BA

Accessibility & contrast

On white

5.18

#BD397E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#BD397E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD397E

5.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD397E	#FFFFFF	#000000	##FFFFFF
##BD397E	1.00	5.18	4.05	5.18
#FFFFFF	5.18	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F5E80

Deuteranopia (green-blind)

#74767B

Tritanopia (blue-blind)

#CB2F56

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd397e;
/* rgb */ color: rgb(189, 57, 126);
/* oklch */ color: oklch(55.8% 0.180 352.4);

Tailwind

colors: {
  custom: {
    50: '#d579a3',
    500: '#bd397e',
    950: '#000000',
  },
}

SCSS

$custom: #bd397e;
$custom-light: #d579a3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd397e",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 126
  },
  "hsl": {
    "h": 328.636,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55802,
    "c": 0.17987,
    "h": 352.4
  },
  "luminance": 0.15251
}

Semantic roles & 50–950 ramp

primary

#BD397E

secondary

#89C9A7

accent

#DD914B

background

#FDF7FA

surface

#FBEEF3

border

#D4C9CD

text

#150A0F

muted

#837C7F

Preview Lab

Preview with #BD397E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →