#BD393C#BD393C
#BD393C is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.1% C 0.168 H 23.6°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).
Color values
| HEX | #BD393C |
|---|---|
| RGB | rgb(189, 57, 60) |
| HSL | hsl(359, 54%, 48%) |
| HSV | hsv(359, 70%, 74%) |
| CMYK | cmyk(0%, 69.8%, 68.3%, 25.9%) |
| CIE-LAB | lab(44.34, 52.70, 28.93) |
| CIE-LCH | lch(44.34, 60.12, 28.77°) |
| OKLab | oklab(54.05% 0.1544 0.0675) |
| OKLCH | oklch(54.05% 0.168 23.6) |
| XYZ | xyz(23.2675, 14.0747, 5.7656) |
| Luminance | 0.1407 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.04
Reddish
#C44240
ΔE00 2.68
Cardinal
#C41E3A
ΔE00 3.85
Dusty Red
#B9484E
ΔE00 4.31
Cherry (survey)
#CF0234
ΔE00 4.56
Lipstick Red
#C0022F
ΔE00 5.11
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD393C #39BDBA
analogous
#BD397E #BD393C #BD7839
triadic
#BD393C #3CBD39 #393CBD
tetradic
#BD393C #7EBD39 #39BDBA #7839BD
square
#BD393C #7EBD39 #39BDBA #7839BD
split-complementary
#BD393C #39BD78 #397EBD
monochromatic
#5F1D1E #8E2B2D #BD393C #D06366 #DE9294
Accessibility & contrast
On white
5.51
#BD393C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.81
#BD393C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD393C
5.51:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD393C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD393C | 1.00 | 5.51 | 3.81 | 5.51 |
| #FFFFFF | 5.51 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.81 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.51 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5E573B
Deuteranopia (green-blind)
#7F7338
Tritanopia (blue-blind)
#D00F3B
Achromatopsia (no color)
#696969
Design tokens & code
CSS
--color: #bd393c; /* rgb */ color: rgb(189, 57, 60); /* oklch */ color: oklch(54.1% 0.168 23.6);
Tailwind
colors: {
custom: {
50: '#d97872',
500: '#bd393c',
950: '#000000',
},
}SCSS
$custom: #bd393c; $custom-light: #d97872; $custom-dark: #000000;
JSON
{
"hex": "#bd393c",
"rgb": {
"r": 189,
"g": 57,
"b": 60
},
"hsl": {
"h": 358.636,
"s": 53.659,
"l": 48.235
},
"oklch": {
"l": 0.54052,
"c": 0.16847,
"h": 23.6
},
"luminance": 0.14071
}Semantic roles & 50–950 ramp
primary
#BD393C
secondary
#89C9C8
accent
#DDDA4B
background
#FEF7F6
surface
#FCEEEC
border
#D5C9C7
text
#160907
muted
#847B7A