#BD397B#BD397B

#BD397B is a mid, vivid pink. Relative luminance 0.152; OKLCH L 55.7% C 0.178 H 353.8°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX	#BD397B
RGB	rgb(189, 57, 123)
HSL	hsl(330, 54%, 48%)
HSV	hsv(330, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 34.9%, 25.9%)
CIE-LAB	lab(45.88, 57.97, -7.56)
CIE-LCH	lch(45.88, 58.46, 352.57°)
OKLab	oklab(55.69% 0.1774 -0.0193)
OKLCH	oklch(55.69% 0.178 353.8)
XYZ	xyz(26.0261, 15.1782, 20.2942)
Luminance	0.1517 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD397B #39BD7B

analogous

#BD39BD #BD397B #BD3939

triadic

#BD397B #7BBD39 #397BBD

tetradic

#BD397B #BDBD39 #39BD7B #3939BD

square

#BD397B #BDBD39 #39BD7B #3939BD

split-complementary

#BD397B #39BD39 #39BDBD

monochromatic

#5F1D3E #8E2B5C #BD397B #D0639A #DE92B8

Accessibility & contrast

On white

5.20

#BD397B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.03

#BD397B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD397B

5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD397B	#FFFFFF	#000000	##FFFFFF
##BD397B	1.00	5.20	4.03	5.20
#FFFFFF	5.20	1.00	21.00	1.00
#000000	4.03	21.00	1.00	21.00
##FFFFFF	5.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#505D7D

Deuteranopia (green-blind)

#757578

Tritanopia (blue-blind)

#CB2E55

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd397b;
/* rgb */ color: rgb(189, 57, 123);
/* oklch */ color: oklch(55.7% 0.178 353.8);

Tailwind

colors: {
  custom: {
    50: '#d579a1',
    500: '#bd397b',
    950: '#000000',
  },
}

SCSS

$custom: #bd397b;
$custom-light: #d579a1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd397b",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 123
  },
  "hsl": {
    "h": 330,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55692,
    "c": 0.17847,
    "h": 353.8
  },
  "luminance": 0.15175
}

Semantic roles & 50–950 ramp

primary

#BD397B

secondary

#89C9A9

accent

#DD944B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD397B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →