#BD3939#BD3939

#BD3939 is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.0% C 0.169 H 24.8°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#BD3939
RGB	rgb(189, 57, 57)
HSL	hsl(0, 54%, 48%)
HSV	hsv(0, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 69.8%, 25.9%)
CIE-LAB	lab(44.30, 52.54, 30.66)
CIE-LCH	lch(44.30, 60.83, 30.27°)
OKLab	oklab(54.01% 0.1533 0.0708)
OKLCH	oklch(54.01% 0.169 24.8)
XYZ	xyz(23.1904, 14.0439, 5.3597)
Luminance	0.1404 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3939 #39BDBD

analogous

#BD397B #BD3939 #BD7B39

triadic

#BD3939 #39BD39 #3939BD

tetradic

#BD3939 #7BBD39 #39BDBD #7B39BD

square

#BD3939 #7BBD39 #39BDBD #7B39BD

split-complementary

#BD3939 #39BD7B #397BBD

monochromatic

#5F1D1D #8E2B2B #BD3939 #D06363 #DE9292

Accessibility & contrast

On white

5.51

#BD3939 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#BD3939 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3939

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3939	#FFFFFF	#000000	##FFFFFF
##BD3939	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5738

Deuteranopia (green-blind)

#7F7335

Tritanopia (blue-blind)

#D00E3B

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3939;
/* rgb */ color: rgb(189, 57, 57);
/* oklch */ color: oklch(54.0% 0.169 24.8);

Tailwind

colors: {
  custom: {
    50: '#d9786f',
    500: '#bd3939',
    950: '#000000',
  },
}

SCSS

$custom: #bd3939;
$custom-light: #d9786f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3939",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 57
  },
  "hsl": {
    "h": 0,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54005,
    "c": 0.16882,
    "h": 24.8
  },
  "luminance": 0.1404
}

Semantic roles & 50–950 ramp

primary

#BD3939

secondary

#89C9C9

accent

#DDDD4B

background

#FEF7F6

surface

#FDEEEC

border

#D5C9C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3939

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →