#BD3973#BD3973

#BD3973 is a mid, vivid pink. Relative luminance 0.150; OKLCH L 55.4% C 0.175 H 357.6°. Best body text is #FFFFFF at 5.25:1 contrast (WCAG AA passes).

Color values

HEX	#BD3973
RGB	rgb(189, 57, 115)
HSL	hsl(334, 54%, 48%)
HSV	hsv(334, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 39.2%, 25.9%)
CIE-LAB	lab(45.62, 57.09, -3.05)
CIE-LCH	lch(45.62, 57.17, 356.94°)
OKLab	oklab(55.41% 0.175 -0.0073)
OKLCH	oklch(55.41% 0.175 357.6)
XYZ	xyz(25.5456, 14.9860, 17.7637)
Luminance	0.1498 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3973 #39BD83

analogous

#BD39B5 #BD3973 #BD4139

triadic

#BD3973 #73BD39 #3973BD

tetradic

#BD3973 #B5BD39 #39BD83 #4139BD

square

#BD3973 #B5BD39 #39BD83 #4139BD

split-complementary

#BD3973 #39BD41 #39B5BD

monochromatic

#5F1D3A #8E2B56 #BD3973 #D06393 #DE92B4

Accessibility & contrast

On white

5.25

#BD3973 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#BD3973 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3973

5.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3973	#FFFFFF	#000000	##FFFFFF
##BD3973	1.00	5.25	4.00	5.25
#FFFFFF	5.25	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535C75

Deuteranopia (green-blind)

#777570

Tritanopia (blue-blind)

#CC2A51

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3973;
/* rgb */ color: rgb(189, 57, 115);
/* oklch */ color: oklch(55.4% 0.175 357.6);

Tailwind

colors: {
  custom: {
    50: '#d6799b',
    500: '#bd3973',
    950: '#000000',
  },
}

SCSS

$custom: #bd3973;
$custom-light: #d6799b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3973",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 115
  },
  "hsl": {
    "h": 333.636,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55413,
    "c": 0.17513,
    "h": 357.6
  },
  "luminance": 0.14983
}

Semantic roles & 50–950 ramp

primary

#BD3973

secondary

#89C9AD

accent

#DD9D4B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3973

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →