#BD395D#BD395D

#BD395D is a mid, vivid pink. Relative luminance 0.145; OKLCH L 54.8% C 0.169 H 8.4°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#BD395D
RGB	rgb(189, 57, 93)
HSL	hsl(344, 54%, 48%)
HSV	hsv(344, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 50.8%, 25.9%)
CIE-LAB	lab(45.00, 54.98, 9.61)
CIE-LCH	lch(45.00, 55.82, 9.92°)
OKLab	oklab(54.75% 0.1672 0.0248)
OKLCH	oklch(54.75% 0.169 8.4)
XYZ	xyz(24.4273, 14.5386, 11.8737)
Luminance	0.1454 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD395D #39BD99

analogous

#BD399F #BD395D #BD5739

triadic

#BD395D #5DBD39 #395DBD

tetradic

#BD395D #9FBD39 #39BD99 #5739BD

square

#BD395D #9FBD39 #39BD99 #5739BD

split-complementary

#BD395D #39BD57 #399FBD

monochromatic

#5F1D2F #8E2B46 #BD395D #D06381 #DE92A7

Accessibility & contrast

On white

5.37

#BD395D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD395D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD395D

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD395D	#FFFFFF	#000000	##FFFFFF
##BD395D	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#585A5E

Deuteranopia (green-blind)

#7B745A

Tritanopia (blue-blind)

#CE2048

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd395d;
/* rgb */ color: rgb(189, 57, 93);
/* oklch */ color: oklch(54.8% 0.169 8.4);

Tailwind

colors: {
  custom: {
    50: '#d7798a',
    500: '#bd395d',
    950: '#000000',
  },
}

SCSS

$custom: #bd395d;
$custom-light: #d7798a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd395d",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 93
  },
  "hsl": {
    "h": 343.636,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54752,
    "c": 0.16905,
    "h": 8.4
  },
  "luminance": 0.14535
}

Semantic roles & 50–950 ramp

primary

#BD395D

secondary

#89C9B8

accent

#DDB54B

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#150A0B

muted

#837C7C

Preview Lab

Preview with #BD395D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →