#BD395A#BD395A

#BD395A is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.7% C 0.169 H 9.9°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#BD395A
RGB	rgb(189, 57, 90)
HSL	hsl(345, 54%, 48%)
HSV	hsv(345, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 52.4%, 25.9%)
CIE-LAB	lab(44.92, 54.73, 11.36)
CIE-LCH	lch(44.92, 55.90, 11.73°)
OKLab	oklab(54.68% 0.1661 0.029)
OKLCH	oklch(54.68% 0.169 9.9)
XYZ	xyz(24.2970, 14.4865, 11.1876)
Luminance	0.1448 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD395A #39BD9C

analogous

#BD399C #BD395A #BD5A39

triadic

#BD395A #5ABD39 #395ABD

tetradic

#BD395A #9CBD39 #39BD9C #5A39BD

square

#BD395A #9CBD39 #39BD9C #5A39BD

split-complementary

#BD395A #39BD5A #399CBD

monochromatic

#5F1D2D #8E2B44 #BD395A #D0637E #DE92A5

Accessibility & contrast

On white

5.39

#BD395A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#BD395A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD395A

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD395A	#FFFFFF	#000000	##FFFFFF
##BD395A	1.00	5.39	3.90	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59595B

Deuteranopia (green-blind)

#7B7457

Tritanopia (blue-blind)

#CE1E46

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd395a;
/* rgb */ color: rgb(189, 57, 90);
/* oklch */ color: oklch(54.7% 0.169 9.9);

Tailwind

colors: {
  custom: {
    50: '#d77988',
    500: '#bd395a',
    950: '#000000',
  },
}

SCSS

$custom: #bd395a;
$custom-light: #d77988;
$custom-dark: #000000;

JSON

{
  "hex": "#bd395a",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 90
  },
  "hsl": {
    "h": 345,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54675,
    "c": 0.16859,
    "h": 9.9
  },
  "luminance": 0.14483
}

Semantic roles & 50–950 ramp

primary

#BD395A

secondary

#89C9B9

accent

#DDB84B

background

#FEF7F8

surface

#FCEEEF

border

#D5C9CA

text

#150A0B

muted

#847C7C

Preview Lab

Preview with #BD395A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →