#BD3950#BD3950

#BD3950 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.4% C 0.168 H 14.7°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#BD3950
RGB	rgb(189, 57, 80)
HSL	hsl(350, 54%, 48%)
HSV	hsv(350, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 57.7%, 25.9%)
CIE-LAB	lab(44.70, 53.95, 17.23)
CIE-LCH	lch(44.70, 56.64, 17.71°)
OKLab	oklab(54.44% 0.1622 0.0427)
OKLCH	oklch(54.44% 0.168 14.7)
XYZ	xyz(23.8996, 14.3276, 9.0949)
Luminance	0.1432 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3950 #39BDA6

analogous

#BD3992 #BD3950 #BD6439

triadic

#BD3950 #50BD39 #3950BD

tetradic

#BD3950 #92BD39 #39BDA6 #6439BD

square

#BD3950 #92BD39 #39BDA6 #6439BD

split-complementary

#BD3950 #39BD64 #3992BD

monochromatic

#5F1D28 #8E2B3C #BD3950 #D06376 #DE929F

Accessibility & contrast

On white

5.43

#BD3950 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#BD3950 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3950

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3950	#FFFFFF	#000000	##FFFFFF
##BD3950	1.00	5.43	3.86	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5850

Deuteranopia (green-blind)

#7D744D

Tritanopia (blue-blind)

#CF1A42

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3950;
/* rgb */ color: rgb(189, 57, 80);
/* oklch */ color: oklch(54.4% 0.168 14.7);

Tailwind

colors: {
  custom: {
    50: '#d77880',
    500: '#bd3950',
    950: '#000000',
  },
}

SCSS

$custom: #bd3950;
$custom-light: #d77880;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3950",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 80
  },
  "hsl": {
    "h": 349.545,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54436,
    "c": 0.16769,
    "h": 14.7
  },
  "luminance": 0.14324
}

Semantic roles & 50–950 ramp

primary

#BD3950

secondary

#89C9BE

accent

#DDC44B

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3950

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →