#953040#953040
#953040 is a mid, vivid red. Relative luminance 0.089; OKLCH L 46.3% C 0.135 H 14.9°. Best body text is #FFFFFF at 7.57:1 contrast (WCAG AA passes).
Color values
| HEX | #953040 |
|---|---|
| RGB | rgb(149, 48, 64) |
| HSL | hsl(350, 51%, 39%) |
| HSV | hsv(350, 68%, 58%) |
| CMYK | cmyk(0%, 67.8%, 57%, 41.6%) |
| CIE-LAB | lab(35.74, 43.38, 13.94) |
| CIE-LCH | lch(35.74, 45.57, 17.81°) |
| OKLab | oklab(46.3% 0.1305 0.0347) |
| OKLCH | oklch(46.3% 0.135 14.9) |
| XYZ | xyz(14.3781, 8.8756, 5.8055) |
| Luminance | 0.0887 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 4.95
Cranberry
#9E003A
ΔE00 5.06
Red Wine
#8C0034
ΔE00 6.47
Light Maroon
#A24857
ΔE00 6.66
Raspberry (survey)
#B00149
ΔE00 6.71
Purplish Red
#B0054B
ΔE00 6.88
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#953040 #309585
analogous
#953072 #953040 #955230
triadic
#953040 #409530 #304095
tetradic
#953040 #729530 #309585 #523095
square
#953040 #729530 #309585 #523095
split-complementary
#953040 #309552 #307295
monochromatic
#381218 #67212C #953040 #C24155 #D16F7E
Accessibility & contrast
On white
7.57
#953040 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.77
#953040 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #953040
7.57:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##953040 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##953040 | 1.00 | 7.57 | 2.77 | 7.57 |
| #FFFFFF | 7.57 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.77 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.57 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#494740
Deuteranopia (green-blind)
#635C3D
Tritanopia (blue-blind)
#A31C36
Achromatopsia (no color)
#545454
Design tokens & code
CSS
--color: #953040; /* rgb */ color: rgb(149, 48, 64); /* oklch */ color: oklch(46.3% 0.135 14.9);
Tailwind
colors: {
custom: {
50: '#ba6f74',
500: '#953040',
950: '#000000',
},
}SCSS
$custom: #953040; $custom-light: #ba6f74; $custom-dark: #000000;
JSON
{
"hex": "#953040",
"rgb": {
"r": 149,
"g": 48,
"b": 64
},
"hsl": {
"h": 350.495,
"s": 51.269,
"l": 38.627
},
"oklch": {
"l": 0.46298,
"c": 0.13499,
"h": 14.9
},
"luminance": 0.08874
}Semantic roles & 50–950 ramp
primary
#953040
secondary
#69B8AC
accent
#DBC44D
background
#FCF6F7
surface
#F8ECED
border
#D1C7C8
text
#130808
muted
#827B7B