#BD3947#BD3947

#BD3947 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.168 H 18.9°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#BD3947
RGB	rgb(189, 57, 71)
HSL	hsl(354, 54%, 48%)
HSV	hsv(354, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 62.4%, 25.9%)
CIE-LAB	lab(44.52, 53.34, 22.51)
CIE-LCH	lch(44.52, 57.90, 22.88°)
OKLab	oklab(54.25% 0.1586 0.0543)
OKLCH	oklch(54.25% 0.168 18.9)
XYZ	xyz(23.5891, 14.2034, 7.4594)
Luminance	0.1420 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3947 #39BDAF

analogous

#BD3989 #BD3947 #BD6D39

triadic

#BD3947 #47BD39 #3947BD

tetradic

#BD3947 #89BD39 #39BDAF #6D39BD

square

#BD3947 #89BD39 #39BDAF #6D39BD

split-complementary

#BD3947 #39BD6D #3989BD

monochromatic

#5F1D24 #8E2B35 #BD3947 #D0636F #DE929A

Accessibility & contrast

On white

5.47

#BD3947 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#BD3947 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3947

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3947	#FFFFFF	#000000	##FFFFFF
##BD3947	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5847

Deuteranopia (green-blind)

#7E7343

Tritanopia (blue-blind)

#CF153F

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3947;
/* rgb */ color: rgb(189, 57, 71);
/* oklch */ color: oklch(54.2% 0.168 18.9);

Tailwind

colors: {
  custom: {
    50: '#d8787a',
    500: '#bd3947',
    950: '#000000',
  },
}

SCSS

$custom: #bd3947;
$custom-light: #d8787a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3947",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 71
  },
  "hsl": {
    "h": 353.636,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54248,
    "c": 0.16766,
    "h": 18.9
  },
  "luminance": 0.142
}

Semantic roles & 50–950 ramp

primary

#BD3947

secondary

#89C9C2

accent

#DDCE4B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3947

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →