#BD3941#BD3941

#BD3941 is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.1% C 0.168 H 21.5°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#BD3941
RGB	rgb(189, 57, 65)
HSL	hsl(356, 54%, 48%)
HSV	hsv(356, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 65.6%, 25.9%)
CIE-LAB	lab(44.42, 52.97, 26.03)
CIE-LCH	lch(44.42, 59.02, 26.16°)
OKLab	oklab(54.14% 0.1563 0.0617)
OKLCH	oklch(54.14% 0.168 21.5)
XYZ	xyz(23.4060, 14.1301, 6.4949)
Luminance	0.1413 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3941 #39BDB5

analogous

#BD3983 #BD3941 #BD7339

triadic

#BD3941 #41BD39 #3941BD

tetradic

#BD3941 #83BD39 #39BDB5 #7339BD

square

#BD3941 #83BD39 #39BDB5 #7339BD

split-complementary

#BD3941 #39BD73 #3983BD

monochromatic

#5F1D21 #8E2B31 #BD3941 #D0636A #DE9297

Accessibility & contrast

On white

5.49

#BD3941 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#BD3941 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3941

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3941	#FFFFFF	#000000	##FFFFFF
##BD3941	1.00	5.49	3.83	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5740

Deuteranopia (green-blind)

#7E733D

Tritanopia (blue-blind)

#CF123D

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3941;
/* rgb */ color: rgb(189, 57, 65);
/* oklch */ color: oklch(54.1% 0.168 21.5);

Tailwind

colors: {
  custom: {
    50: '#d87875',
    500: '#bd3941',
    950: '#000000',
  },
}

SCSS

$custom: #bd3941;
$custom-light: #d87875;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3941",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 65
  },
  "hsl": {
    "h": 356.364,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54136,
    "c": 0.168,
    "h": 21.5
  },
  "luminance": 0.14127
}

Semantic roles & 50–950 ramp

primary

#BD3941

secondary

#89C9C5

accent

#DDD44B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3941

Body copy rendered with the generated semantic roles for this colour.

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