#BD3874#BD3874

#BD3874 is a mid, vivid pink. Relative luminance 0.149; OKLCH L 55.3% C 0.177 H 357.0°. Best body text is #FFFFFF at 5.27:1 contrast (WCAG AA passes).

Color values

HEX	#BD3874
RGB	rgb(189, 56, 116)
HSL	hsl(333, 54%, 48%)
HSV	hsv(333, 70%, 74%)
CMYK	cmyk(0%, 70.4%, 38.6%, 25.9%)
CIE-LAB	lab(45.51, 57.57, -3.82)
CIE-LCH	lch(45.51, 57.70, 356.21°)
OKLab	oklab(55.35% 0.1765 -0.0093)
OKLCH	oklch(55.35% 0.177 357)
XYZ	xyz(25.5545, 14.9112, 18.0520)
Luminance	0.1491 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3874 #38BD81

analogous

#BD38B7 #BD3874 #BD3E38

triadic

#BD3874 #74BD38 #3874BD

tetradic

#BD3874 #B7BD38 #38BD81 #3E38BD

square

#BD3874 #B7BD38 #38BD81 #3E38BD

split-complementary

#BD3874 #38BD3E #38B7BD

monochromatic

#5F1C3A #8E2A57 #BD3874 #D06294 #DE91B4

Accessibility & contrast

On white

5.27

#BD3874 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#BD3874 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3874

5.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3874	#FFFFFF	#000000	##FFFFFF
##BD3874	1.00	5.27	3.98	5.27
#FFFFFF	5.27	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#525C76

Deuteranopia (green-blind)

#767571

Tritanopia (blue-blind)

#CC2A51

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3874;
/* rgb */ color: rgb(189, 56, 116);
/* oklch */ color: oklch(55.3% 0.177 357.0);

Tailwind

colors: {
  custom: {
    50: '#d6799b',
    500: '#bd3874',
    950: '#000000',
  },
}

SCSS

$custom: #bd3874;
$custom-light: #d6799b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3874",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 116
  },
  "hsl": {
    "h": 332.932,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.55348,
    "c": 0.17673,
    "h": 357
  },
  "luminance": 0.14908
}

Semantic roles & 50–950 ramp

primary

#BD3874

secondary

#87C9AC

accent

#DE9B4A

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3874

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →