#BD37BC#BD37BC

#BD37BC is a mid, highly saturated purple. Relative luminance 0.172; OKLCH L 58.5% C 0.223 H 328.3°. Best body text is #FFFFFF at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#BD37BC
RGB	rgb(189, 55, 188)
HSL	hsl(300, 55%, 48%)
HSV	hsv(300, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 0.5%, 25.9%)
CIE-LAB	lab(48.49, 67.77, -42.31)
CIE-LCH	lch(48.49, 79.90, 328.02°)
OKLab	oklab(58.52% 0.1895 -0.1171)
OKLCH	oklch(58.52% 0.223 328.3)
XYZ	xyz(31.4292, 17.1843, 49.2287)
Luminance	0.1718 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37BC #37BD38

analogous

#7B37BD #BD37BC #BD3779

triadic

#BD37BC #BCBD37 #37BCBD

tetradic

#BD37BC #BD7B37 #37BD38 #3779BD

square

#BD37BC #BD7B37 #37BD38 #3779BD

split-complementary

#BD37BC #79BD37 #37BD7B

monochromatic

#5E1B5E #8E298D #BD37BC #D160D0 #DF90DE

Accessibility & contrast

On white

4.73

#BD37BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.44

#BD37BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37BC

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37BC	#FFFFFF	#000000	##FFFFFF
##BD37BC	1.00	4.73	4.44	4.73
#FFFFFF	4.73	1.00	21.00	1.00
#000000	4.44	21.00	1.00	21.00
##FFFFFF	4.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2068C0

Deuteranopia (green-blind)

#5B79B9

Tritanopia (blue-blind)

#C34B76

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd37bc;
/* rgb */ color: rgb(189, 55, 188);
/* oklch */ color: oklch(58.5% 0.223 328.3);

Tailwind

colors: {
  custom: {
    50: '#d57bd1',
    500: '#bd37bc',
    950: '#000000',
  },
}

SCSS

$custom: #bd37bc;
$custom-light: #d57bd1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37bc",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 188
  },
  "hsl": {
    "h": 300.448,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.58524,
    "c": 0.22277,
    "h": 328.3
  },
  "luminance": 0.17182
}

Semantic roles & 50–950 ramp

primary

#BD37BC

secondary

#86C987

accent

#DE4B4A

background

#FDF7FC

surface

#FBEEF9

border

#D4C9D2

text

#150A14

muted

#837C82

Preview Lab

Preview with #BD37BC

Body copy rendered with the generated semantic roles for this colour.

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